Boost Your Site Rankings With SEO Tips From Wil Reynolds August 19, 2008
Posted by Andrew Wee in : search engine optmization (SEO) , 2 commentsAt the recent Affiliate Summit, Seer Interactive founder Wil Reynolds and SEO veteran presented some of his latest techniques in optimizing your website rankings in the search engines.
Affiliate Summit co-founder Shawn Collins recently uploaded Wil’s slides from his presentation together with other presentations and they can be access here: Affiliate Summit East 2008 presentation slides.
From his “My Favourite 5 SEO Strategies Exposed” session, one of the items Wil talked about was Google’s recent Knol, or knowledge aggregation site.
Located at Knol.google.com, the site seems like a combination of Squidoo in that users can create topic-focused resource pages, with the authority of a Wikipedia.
Knol pages have ranked prominently (more…)
Popularity: 1%
Laura Alter on Local SEO Search July 24, 2008
Posted by Andrew Wee in : search engine optmization (SEO) , 1 comment so farLongtime blog readers will recognize Austin, TX-based Laura Alter as the co-owner of laptop forum NotebookForums and might recall the launch of her blog last year.
Recently, Laura has been more proactive moving from the forum management/marketing side of things to becoming a SEO evangelist of sorts.
She recently organized an Austin SEM meetup, with a presentation on local search (aka geotargeted search engine optimization).
Optimizing your website for local traffic, especially if you’re mainly a geographically-fixed business like a hair salon or ice cream parlor can pay off with big dividends regardless of whether you go down the free search engine optimization route or the paid search route.
A number of factors work in your favor:
- Highly relevant and targeted traffic since the campaigns specially target consumers with specific needs
- Generally lower bids, as the pool of advertisers is smaller (even in a metropolitan area like New York City or Los Angeles - it’s a more viable prospect compared to facing bidders all over the world)
- Higher conversion ratios
- Ease-of-followup and greater opportunities to build a continuing relationship (especially if you employ email marketing and/or direct mail in your customer relationship management efforts)
Obviously SEM/SEO is not going to be your end point, it’s merely going to be your start point to generate leads. Building the relationship and establishing trust, credibility, asking for the sale and asking for the repeat sale are going to be the bedrock of your business building efforts.
For the local SEO side, here’re some slides from Laura’s presentation:
3 formats for localized SERP (search engine results page) display:
10 Pack
Authoritative OneBox
Integrated Map
I remember getting (more…)
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Google Sheds Light on Factors influencing Search Engine Rankings July 10, 2008
Posted by Andrew Wee in : search engine optmization (SEO) , 4 commentsGoogle search engine ranking team Google Fellow Amit Singhal published a blog post “Introduction to Google Ranking” at the official Google blog.
While not going into the specific nuts-and-bolts factors influencing SERPs (or search engine results pages), Amit outlined a number of broad principles to keep in mind when optimizing your web pages.
Principle 1: “Best locally relevant results served globally”
As I’ve earlier noted, your geographic location, specifically your IP number can determine the search results returned.
Amit’s assurance that they operate on the “no query left behind” principle, meaning every user query gets the most relevant results, is yet another assertion that the “user experience” more so than the affiliate marketer, SEO or even adwords advertiser’s interest is given priority.
If you’ve been following developments (and educated guesses) in the SEO field, you’ll know that meta criteria like “time on site” and other deeper level criteria from Google Analytics (and no doubt, Google own deeper level analytics, and possibly algorithms derived from basic analytics) are being incorporated into these ranking factors.
I applaud the SEOs who’re on the leading edge in following and sometimes trying to step ahead of Google to rank higher in the SERPs. For the average internet marketer, developing a long term sustainable business model and providing original, quality, link worthy content is probably the best route for now.
Principle 2: Keep It Simple
What’s simple to a UC Berkeley or Carnegie Mellon comp sci major might (more…)
Popularity: 1%
SEO Tip: Google Sitelinks = Clue To Authority Status? April 24, 2008
Posted by Andrew Wee in : search engine optmization (SEO) , 10 commentsI’ve been looking into this issue for some time, and noticed some trends in the results Google shows.
For “Andrew Wee” from a Singapore IP, here’s the result:
But if I do the same search using a US IP:
Spot the difference?
The expanded listing you see above are (more…)
Popularity: 4%
Key Traffic Generation Strategies From Seer Interactive’s Wil Reynolds January 11, 2008
Posted by Andrew Wee in : search engine optmization (SEO) , 6 comments
Together with my buddy Amit Mehta yesterday, we had a great call with Seer Interactive founder Wil Reynolds (right) for our Super Affiliate Accelerator program.
We were talking about how paid search and organic search were converging, and the role of search engine optimization, even for PPC marketers.
Some examples of the convergence of SEO and PPC:
You can study your top converting PPC keywords and develop content pages based around them to attract organic traffic. (One of the strategies that Aaron Wall mentions in SEO Book).
In addition, I use the reverse method: Looking at (more…)
Popularity: 5%
Selling Paid Links = PageRank Death November 8, 2007
Posted by Andrew Wee in : search engine optmization (SEO) , 5 commentsSo it’s official…From the mouth of SearchEngineJournal editor Loren Baker post “Matt Cutts confirms paid links and PageRank update“, the voice of Google Matt Cutts has said:
The partial update to visible PageRank that went out a few days ago was primarily regarding PageRank selling and the forward links of sites. So paid links that pass PageRank would affect our opinion of a site.
Going forward, I expect that Google will be looking at additional sites that appear to be buying or selling PageRank.Â
So if you’re selling links, kiss PageRank goodbye.
This would be a good move to shift more human relevant content into the SERPs, although without visibility of it’s PR algorithmn, it’s difficult to judge how a site providing quality content can justify the provision of free content WITHOUT advertising as a revenue stream.
Has Google’s quality score grown to encompass the quality and sophistication of site content?
Or will it be some time before a comprehensive content ranking system makes it’s way into the PageRank system.
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On the bread-and-butter side of things, I (more…)
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