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10,000 in Your List…Now What? March 26, 2008

Posted by Andrew Wee in : email marketing , 2 comments

One of my friends mentioned that he’s built a list of 10,000 opt-in members into his mailing list within a period of 7 days…so what’s he supposed to do now, he asks.

I don’t think any responsible email marketer will give advice before finding out more information.

For example, how was the list built? Using PPC? Expired domain traffic? Co-reg traffic? Via opt-ins through Squidoo or HubPages? Via an article directory? As a result of a follow up/update list after buying a product (either an affiliate product or your own product).

Each of these channels comes with it’s own level of permission - and if you’re a permission-based marketer, you’ll realized that someone who’s just bought something from you has a higher level of loyalty and stickiness, compared to someone who’s just downloaded a free report off your site.

So back to the 10,000 mailing list - determine the source of list/lead generation is important. Are they emotionally invested in you? Have they spent money purchasing something you offer? Called into one of your teleseminars and stayed the full duration because they found the information compelling? Are they merely curious strangers? Or evangelists for your brand (also known as “raving fans”).

Once you’ve sorted that out, you need to figure out the demographics of your list too. What’s their (more…)

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Popularity: 4%

Increase Your Online Income With Email Marketing March 12, 2008

Posted by Andrew Wee in : email marketing , 2 comments

During the recent Affiliate Summit West, I met Justin Premick who’s Education Marketing Manager at email marketing solutions company Aweber.

I think I’m doing more than 90% of the affiliates out there when it comes to incorporating email marketing as part of my SEO-based marketing campaigns, but some of the tips that Justin shared with me during the few minutes we talked before the Blue Man Group performance at the Affiliate Bash at Tao gave me a couple of ideas to test out in my campaign.

So I was looking forward to chatting with Justin when he agreed to come on as a guest on this week’s Friday Podcast. Some of the ideas and behind-the-scene stuff that goes on at your autoresponder operator will surprise you, and I uncovered some killer tips to use autoresponders to enhance conversions in your affiliate AND CPA marketing campaigns.

It was definitely worth waking up at 3am this morning (3pm EST Tuesday) to chat with Justin and the interview will be posted this Friday.

If you aren’t already using email marketing in conjunction with a PPC or SEO marketing campaign, you could be leaving quite a bit of cash on the table…

Here’re some tips which will help you get started:

Seems obvious, but you need to tailor your content to suit the medium you’re publishing the content on.

On a website you have the benefit of space and the ability to use multimedia generously (audio, video, graphics), while in the context of email marketing, people are used to seeing bite-sized chunks of info.

So unless it’s very compelling, it’s generally not a good idea to send out a 5-page email. Even if it does get read, you can expect to see a dropoff if you consistently send out long emails.

This was one of the major points during our discussion - email marketing is very much “relationship marketing” which plays by a different set of rules when compared to pricing/bidding strategies of PPC or the search engine algorithmn trustrank/pagerank strategies of SEO.

“Permission Marketing” by Seth Godin is a great primer. To check out 4 free chapters, visit Seth’s blog.

The reality is that even if (more…)

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Popularity: 5%

Are Webmail Storage Quotas Redundant? October 16, 2007

Posted by Andrew Wee in : email marketing , 10 comments

The last time I checked my Gmail quota (actually just a few minutes ago), I was just using 45 megabytes of my 3,373 megabyte quota. So are email quotas irrelevant?

If that’s not enough, over at the Gmail blog, they’ve just mentioned “More Gmail Storage for All”

In my opinion, it’s been a brutally effective marketing campaign with the other free email marketing services like Hotmail and Yahoo! Mail upping their 20megabyte and 100megabyte quotas to try to match the (current) market leader.

Will you be able to exhaust it all?

Not likely, unless you’re (more…)

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Popularity: 8%

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