Friday Podcast: Email Marketing Tips With The Aweber Autoresponder March 14, 2008
Posted by Andrew Wee in : podcasts , trackbackFor most marketers out there, autoresponder services like Aweber are a blackbox…most people will have a vague notion that email autoresponders are accessed via your web browser, you get some HTML code and place an opt-in form on your website or blog, people submit their name and email address, it appears in the autoresponder database, and you send them email, and sales comes flooding in…simple right?
Oh and they help negotiate with ISPs to ensure your email is delivered, and rotate IPs on their email servers, so it doesn’t get tagged as a “bad” IP.
Actually there’s much more than that, and Aweber’s education marketing manager Justin Premick gave an insiders view of the inner workings of Aweber.
More importantly, we discussed:
- The relationship marketing principles involved in maintaining a successful email marketing list
- Companies which are already successfully using email in their marketing efforts
- Resources to help you bring your email campaigns to the next level
- Tips for affiliate marketers incorporating email into their existing PPC and SEO campaigns
- And we also unearthed a tip which could help you massively increase your results from promoting CPA affiliate offers…
It all happens here at the Friday Podcast.
Check out the audio interview below:
References:
Brian Clark CopyBlogger blog
Google Sender Reputation white paper
Aweber email deliverability guide
Tags:Andrew Wee, aweber, brian clark, copyblogger, email marketing, friday podcast, justin premick, podcastsPopularity: 6%
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I can’t believe how few bloggers are using email marketing as part of their arsenal. Every new email subscriber I get earns me over $23 the first year (I know others make more, but I don’t work that hard!)
Great cast.
I appreciate this fine Blog.
I have a question I have over 200 podcasts and would love to precsent them in my blogs.
But I don’t know how to put the nice Playing box in my WP Blog.
Could you point me to some simple directions
Thanks
Chuck
530-798-0245
Hey Andrew . . . great post . . . next time you can call me or danielle and we can answer some questions on Aweber . . we’ve been using it forever and it really is the best! Hope everything’s going well!
aweber is great, and i have recommended it to many businesses. what i love about aweber (unlike constant contact) is that each list has its own unique capture form to put on any site. kind of LAME that CC only comes with one per account. i have to run but i’m going to listen to this tomorrow for sure. thanks andrew!
Hi Danielle,
I think the market leaders are Aweber and GetResponse.
Don’t really know many who use constant contact…
Just now learning about Aweber and have constant contact right now. I am not very happy with Constant contact. I have been recommended to kickstartcart. Does aweber incorporate a shopping cart? Thanks for this podcast very informative.
If you’re looking for standalone autoresponders, I’d look at aweber and getresponse which are the leaders in the field.
My personal preference is aweber.
I’m not familiar with kickstartcart…
For all-in-one solutions, I’d also consider 1ShoppingCart, which also has an affiliate management module, in addition to autoresponders, shopping carts, etc.
Why not also look at the open source zen shopping cart?
The “problem” or challenge I see with something with all-in-ones is that although it’s integrated, none of the pieces will be truly spectacular, compared to someone who’s only focused on that segment.
the autoresponder-only companies have a reputation for proactively working with the big email providers - AOL, Gmail, Yahoo, Hotmail to ensure email deliverability.
While there was a “dust up” last year about which had better deliverability, Aweber seems to have a much higher delivery rate than GetResponse. I have found Aweber also to be consistently better with customer service and features. (My previous business had about 60K double opt-in subs at Aweber so I have pretty detailed experience.)
1ShoppingCart does a good job with many tasks, but IMHO broadcast email management is still done better with Aweber I have several clients who use 1SC to manage their affiliate and ad tracking, initial autoresponders, etc. but manage their bulk lists through Aweber.