Here’s a quick quiz.
Just the other night, I got the answer…Ricky who?
If you’re using the social web, or mass media (the bigger subset which social media is a part of), you’re subject to constantly being in the spotlight and branding and promoting yourself to stay in the spotlight and create mindshare and ultimately marketshare.
I was reading Ricky’s wiki entry and his life seems to stop in 2006 with an 8 month concert tour ending abruptly due to a lack of advertising.
So in lieu of constantly paying for advertising costs if you’re using Pay-Per-Click traffic, social marketers will instead be banking in their social cachet.
There’s a thread going Stephanie Agresta’s blog, that after “Video killed the radio star” that the “YouTube will kill the Video star“.
Which is one of the phenoms you’ll see going around that Internet stars like Winelibrary TV (guru is a bad word in my book) expert Gary Vay-Ner-Chuk! and iJustine AKA Justine Ezarik and Lisa Nova (Lisa parlayed a series of spoofs on YouTube into appearing on MadTV)
The buzz exists as long as you continue to build your brand and social momentum, else you could end up as the next LonelyGirl or LonelyGuy.
In the meantime, enjoy Lisa Nova’s re-enactment of 300!