Wil Reynold’s SEO Strategies To Maximize Revenue and Profit July 16, 2007
Posted by Andrew Wee in : search engine optmization (SEO) , trackbackAffiliate Summit Co-Founder Shawn Collins has been uploading all the presentations from the recent Affiliate Summit East online and one of the standouts is Seer Interactive Wil Reynold’s presentation “SEO Site Critiques” which aims to help you target the right keywords and use SEO best practices.
Wil is founder of Philadelphia-based SEO firm Seer Interactive and he focuses on marketing, SEO and analytics.
There’re a number of what I call SEO Snake’s Oil salesmen out there who will claim to help you rank for 1,000 keywords, but Wil has a caveat empor warning for those who might fall prey to these ruses:
I have been reading of instances in which some dubious SEOs will help you rank for terms like “divorce lawyer outrageous settlement los angeles”. But seriously, what’s the likelihood of someone typing something like that?
As Wil cautions:
He also highlights the danger of using just a single keyword tool, for example Google Trends for research into “shox” and “Nike Shox”:
While another tool might give you vastly different results:
“Nike shox” is marked in yellow, while “shox” is marked in blue.
Most affiliate marketers and those involved in affiliate marketing might not spend too much time thinking about your site architecture, but it can make a difference in your ranking in the SERPs (search engine results pages).
Here are 2 models, Wil’s presented:
The hierarchical and wheel/spoke site architecture will have vastly different implications on your rankings:
And he highlights the need for a multi-tier site architecture for page importance weightage:
He also provides a number of linking strategies:
Emphasizing the fact that the ultimate aim of SEO is to build a human-usable site:
You can download a PDF of Wil’s “SEO Site Critiques” presentation.
Shawn has mentioned that the ASE videos will be available sometime in the near future, so you can catch Wil’s presentation then.
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Wil’s presentation was excellent…as good as his slides are, he is even more dynamic in person. He’ll also be speaking at Affiliate Summit London in September, for anyone who wants to catch him there. And he’s one of those speakers that always presents something new, rather than showing reruns of what he has already spoken about.
Thanks for the heads-up.
I’ll be sure to check his slides for AS-UK.
Andrew, thanks for the post. It seems like you got some tid-bits as did ghoti.
My links are coming soon (in the next week or so).
Thanks,
Wil
[...] with a theme-based approach making for a tight silo approach to site construction (building on the hierarchical vs spoke site architecture Wil spoke about during Affiliate Summit East earlier in the [...]
did you ever do an interview with wil reynolds on here?