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Friday Podcast Episode 6: Content Personalization and Relevance for Profit

In this episode of the Friday Podcast, we look at shaping your content to draw relevant traffic and monetize the traffic.

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For the notes, click “more”:

Analystics Resources

  • Awstats
  • Alexa
  • Google Analytics

Personalization

  • Broad area like weight loss
  • Personalize it, make it specific

Relevance

  • Weight loss older folks – brittle bones
  • Weight loss younger folks – muscle mass

Idea Innovation

  • Hair Loss (men) vs Hair Loss (women?)
  • Beauty Products (women) vs beauty products (men?)

Payoffs

  • Relevant content=sticky traffic
  • Credibility is enhanced
  • Ability to close transaction also enhanced

3 comments on Friday Podcast Episode 6: Content Personalization and Relevance for Profit

  1. Perry
    June 5, 2007 at 8:00 am (7 years ago)

    Hi Andrew,

    I like the clean look of this site and all the white space.. easy on the eye. And you have an interesting resume’.

    I found you via Gobala Krishnan’s article (after finding him on a search for PayPal +bank accounts) about a newbie earning some $237.3752 in their first week of affiliate marketing.. that newbie turns out to be you?

    I’ll follow your progress with interest..

    Cheers
    Perry

  2. Andrew Wee
    June 5, 2007 at 2:52 pm (7 years ago)

    Hi,
    I’m not sure who earned $237.3752 in their first week, but it wasn’t me.

    I pity them for the $0.0052 in change though…

  3. Dalene
    February 7, 2013 at 9:51 pm (1 year ago)

    I want to to thank you for this great read!! I absolutely enjoyed every little bit of it.
    I have got you book marked to look at new stuff you post…

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