Friday Podcast: Building Your Affiliate Karma With Missy Ward January 23, 2009
Posted by Andrew Wee in : podcasts , trackback
I’d hesitated about approaching Affiliate Summit co-founder Missy Ward for this series till I felt the time was right.
As an experienced affiliate professional, Missy has built up a reputation in the industry, serving in senior management positions like:
- Director of Public Relations for Media Breakaway LLC (formerly CPA Empire, now known as affiliate.com)
- Vice President of Partnership Marketing for eBound Strategies
- President of Aluria Software
- Vice-President of Marketing for Global Travel International
Some of these positions were concurrent with taking a leading role in launching and growing the Affiliate Summit conference/trade show as well as a number of fundraising intiaitives.
If you’ve had a chance to talk to Missy during one of the trade shows, you’d find that she’s personable and knowledgable. During the course of our discussion, I got to know Missy better, including:
- How she got involved in affiliate marketing
- The formation of the Affiliate Summit and it’s goals and growth over the years
- How she got involved with fundraising activities, concurrently growing her affiliate business
- A preview of upcoming Affiliate Summit conferences and related events
- The guerilla marketing strategies used to promote the summit (merchants and affiliate networks can take a leaf out of Missy and Shawn’s playbook)
- Missy’s video blogging and promotion strategies
- A number of inspirational moments from the recent Affiliate Summit
- Key updates involving projects like Geekcast.fm, a new podcast in the making, Missy’s return to affiliate management and the revamped AffStat affiliate industry survey
Check out the hour long podcast, chock-full of content below:
Resources:
- Missy’s blog
- Missy’s Twitter account
- Affiliate Summit
- FeedFront
- Geekcast.fm
- AffStat (participate in the latest survey. closes Feb 28, 2009)
- Affiliate Marketers Give Back
- WeViews.tv
- ShipToTroops.com
Popularity: 4%
Text Blog feed
Andrew,
Wow — did we really talk for an hour? The time just flew by! I hope we don’t put your listeners to sleep
As we talked about before the call, by design, I don’t like to do interviews unless I’m comfortable with the interviewer and the situation feels right.
This is the first interview I’ve done in a long time and I did it only because you and I subsribe to the same philosphy on “paying it forward”. And, that’s something I can wrap my arms around.
I am honored to know you and I thank you so much for giving me the opportunity to come on your Friday Podcast Series.
You made the interview not only painless, but enjoyable. It’s always a pleasure to talk to you.
And, when I get those dates set for this year’s AffiliateMarketersGiveBack.com 60-mile walk to fight Breast Cancer, I’ll be banging on your door to drag you with us
Hi Missy,
Thanks for coming on.
AMGB 60-mile walk – you know where to find me!
[...] to the chat from Andrew and Missy at http://www.whoisandrewwee.com/podcasts/friday-podcast-building-your-affiliate-karma-with-mi…. No TweetBacks yet. (Be the first to Tweet this [...]
[...] to the chat from Andrew and Missy at http://www.whoisandrewwee.com/podcasts/friday-podcast-building-your-affiliate-karma-with-mi…. No TweetBacks yet. (Be the first to Tweet this [...]
Interesting background on the history of the affiliate summit, enjoyed learning about how it got started and how it was done. great podcast
Totally enjoyed this podcast.