Comments on: Monday Question: Dispelling the PPC FUD http://www.whoisandrewwee.com/payperclick-ppc/monday-question-dispelling-the-ppc-fud/ BizExcellerated Internet Marketing: Achieve mastery in blogging, affiliate marketing, social traffic generation at Andrew Wee Wed, 08 Feb 2012 05:18:24 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: DJ Kennedy http://www.whoisandrewwee.com/payperclick-ppc/monday-question-dispelling-the-ppc-fud/comment-page-1/#comment-476266 DJ Kennedy Thu, 14 Feb 2008 21:56:19 +0000 http://www.whoisandrewwee.com/payperclick-ppc/monday-question-dispelling-the-ppc-fud/#comment-476266 Great post! I think that there is a great deal of other unanswered items that need to go into the development of a successful PPC CAMPAIGN. How about GEO Targeting, Ad Scheduling, Using Google Optimizer? These are very key elements that ofcourse need to be thought of in conjunction with a well planned keyword campaign. Lest we not forget the importance of including conversion code on all your forms so that we can measure the CPA (cost per action) of each of your PPC events! Nice writeup! DJ Kennedy Great post! I think that there is a great deal of other unanswered items that need to go into the development of a successful PPC CAMPAIGN.

How about GEO Targeting, Ad Scheduling, Using Google Optimizer? These are very key elements that ofcourse need to be thought of in conjunction with a well planned keyword campaign.

Lest we not forget the importance of including conversion code on all your forms so that we can measure the CPA (cost per action) of each of your PPC events!

Nice writeup!

DJ Kennedy

]]> By: Garrett http://www.whoisandrewwee.com/payperclick-ppc/monday-question-dispelling-the-ppc-fud/comment-page-1/#comment-357736 Garrett Wed, 21 Nov 2007 07:37:06 +0000 http://www.whoisandrewwee.com/payperclick-ppc/monday-question-dispelling-the-ppc-fud/#comment-357736 Great post! Optimization is the hardest part. As far as Adwords goes, I see so many people who don't even know how to design their landing page for human eyes. Google does manually review all landing pages within 24 hr?s. With a base keyword...add 10 more CLOSELY related keywords to that adgroup. Other keywords need separate adgroups. Thats it. Play the game. Great post!

Optimization is the hardest part. As far as Adwords goes, I see so many people who don’t even know how to design their landing page for human eyes.

Google does manually review all landing pages within 24 hr?s.

With a base keyword…add 10 more CLOSELY related keywords to that adgroup.

Other keywords need separate adgroups. Thats it. Play the game.

]]> By: Andrew Wee http://www.whoisandrewwee.com/payperclick-ppc/monday-question-dispelling-the-ppc-fud/comment-page-1/#comment-357679 Andrew Wee Wed, 21 Nov 2007 07:09:33 +0000 http://www.whoisandrewwee.com/payperclick-ppc/monday-question-dispelling-the-ppc-fud/#comment-357679 If you're using Google AdWords, there seem to be elements in their pricing algorithmn that look at your ad and your site. I'd suggest making your site human-relevant, rather than go into micro SEO detail. Conversions and sales are the best metric in my opinion. At the moment, I'm doing a case study with Amit Mehta and I don't even have a landing page. It's a variant of the Google Cash method, so landing pages don't factor in. If you’re using Google AdWords, there seem to be elements in their pricing algorithmn that look at your ad and your site.

I’d suggest making your site human-relevant, rather than go into micro SEO detail. Conversions and sales are the best metric in my opinion.

At the moment, I’m doing a case study with Amit Mehta and I don’t even have a landing page. It’s a variant of the Google Cash method, so landing pages don’t factor in.

]]> By: Rasheed Ali http://www.whoisandrewwee.com/payperclick-ppc/monday-question-dispelling-the-ppc-fud/comment-page-1/#comment-356893 Rasheed Ali Tue, 20 Nov 2007 21:43:57 +0000 http://www.whoisandrewwee.com/payperclick-ppc/monday-question-dispelling-the-ppc-fud/#comment-356893 Hey Andrew, Good stuff as usual man. So what are your thoughts on congruency between keywords and landing pages? Importance? I've seen mixed results but am now realizing the importance of watching my landing page copy holistically per keyword. In other words, the theme of your copy matching your pay per click keyword phrase. Any thoughts or tips on that? Warmest Regards, Rasheed Hey Andrew,

Good stuff as usual man.

So what are your thoughts on congruency between keywords and landing pages? Importance? I’ve seen mixed results but am now realizing the importance of watching my landing page copy holistically per keyword.

In other words, the theme of your copy matching your pay per click keyword phrase. Any thoughts or tips on that?

Warmest Regards,
Rasheed

]]> By: JIm http://www.whoisandrewwee.com/payperclick-ppc/monday-question-dispelling-the-ppc-fud/comment-page-1/#comment-354270 JIm Mon, 19 Nov 2007 17:56:29 +0000 http://www.whoisandrewwee.com/payperclick-ppc/monday-question-dispelling-the-ppc-fud/#comment-354270 All around good advice, if you don't know what your doing you can certainly blow your wad on PPC. I would also add its important to have a good tested sales page or offer with a known conversion ratio before diving into paid traffic. All around good advice, if you don’t know what your doing you can certainly blow your wad on PPC. I would also add its important to have a good tested sales page or offer with a known conversion ratio before diving into paid traffic.

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