I was tagged by PepperJam Head Honcho Kris Jones as part of the “What Magazines Do You Read?” (and have a titbit for niche researching Internet Marketers).
I don’t read many magazines, reading most of my content and feature content online.
Besides reading the print edition of Singapore’s major English daily, The Straits Times, which comes with weekly tech, fashion and lifestyle “magazines”, on the rare occasion, I check out:
- Revenue (I read the online digital edition when I can)
- Skymall catalogue found on most domestic flights
- Tabloids like US, People
Tabloids and rag mags are a good opportunity to conduct niche research, especially for FMCG (fast moving consumer goods). You can find out which are the hot jeans, perfumes/fragrances, electronic items and build a niche themed site within a couple of hours.
Depending on how hot the trend is, you could reap affiliate or CPA commissions for a couple of weeks or even more than a year, if you trendspot correctly.
The other thing is magazine preferences reveal a lot of a person’s personality. Kris and Lee Odden have a fairly strategic/macro type approach (having leading their own respective business organizations), but more so from their choices of the Smithsonian, Forbes, Inc., while younger guys like Shoemoney and Joe Whyte go for more topical/news type publications like Playboy, Wired, Maxim, Stuff.
To propagate this meme, I tag: