Do you know where your visitors are coming from?
What’s your most popular topic?
Why are people buying your affiliate marketing product/service or why are they clicking on your Google Adsense ad?
Do you know?
Sure, you could do research by checking out the RS ratio (Results-Search) and get a rough feel for the number.
But the bottomline is: Do you know?
Is there a cost to not knowing?
Let’s put it this way, it will hurt you in the pocket.
And severely hurt your ability to grow the business.
I strong suggest those who’re already in Internet Marketing or considering making the leap in to take up web hosting at http://www.SecretWebHostingWeapon.com.
I’ll talk about the other features in a later post, but the awstats package gives you a good web analystics picture.
For example, I know that my content is relatively ‘sticky’. About 28.5% of visitors bookmark this blog.
It’s relatively sticky and a sign that people find the content useful enough to mark it and make a point to come back some time in the future. (The rest of them probably subscribe to my feed or add me to their blog readers…heh).
It also shows me that there is room to grow a stickier reader base though, and running a poll or an ask campaign will help get develop more focused content.
This will ultimately grow the blog and create a loyal and relevant community around it.
Country of Origin Metric
Another useful metric is the country of origination for my reader.
As I’m a Singapore-based Internet Marketer, it’s not surprising that my core audience is from my home ground. The next larger segment comes from the good old USA, where most Internet Marketers are located.
Next up are Australians, not surprising, considering that Australia is the largest information technology market in South Asia.
A host of other countries follow, including Taiwan and the EU.
Surprisingly, Malaysia with one of the largest Internet Marketing communities in SouthEast Asia is 8th. Hmm, maybe I should start making more crossposts to my buddies Gobala Krishnan and Jag Senghera.
Talk about interesting places, I don’t know about you, but I’m quite pumped that I’m getting visitors from Belgium, Brazil and Germany.
If you’re from somewhere far off, leave a comment.
I’ll approve it (as long as you’re not hyperlink whoring…)