http://www.whoisandrewwee.com/internet-marketing/soft-marketing-tactics-the-future/ BizExcellerated Internet Marketing: Achieve mastery in blogging, affiliate marketing, social traffic generation at Andrew Wee Wed, 08 Feb 2012 05:18:24 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://www.whoisandrewwee.com/internet-marketing/soft-marketing-tactics-the-future/comment-page-1/#comment-544424 Tessie Chaille Fri, 26 Aug 2011 22:45:09 +0000 http://www.whoisandrewwee.com/?p=769#comment-544424 Really enjoyed this article, is there any way I can get an email sent to me whenever you make a new update? Really enjoyed this article, is there any way I can get an email sent to me whenever you make a new update?

]]> http://www.whoisandrewwee.com/internet-marketing/soft-marketing-tactics-the-future/comment-page-1/#comment-504823 Erica Wed, 06 May 2009 14:46:24 +0000 http://www.whoisandrewwee.com/?p=769#comment-504823 It is still a sell, just a different kind of sell. We are all buyers and consumers every day. There is the typical buy and sell of a product, but even more so than that, teacher sell to their students, kids sell to their parents… you just have to find the right tactic to get through to your audience. The seller’s job is to make the consumers need the product, make them feel like they are benefiting from that product. It is still a sell, just a different kind of sell. We are all buyers and consumers every day. There is the typical buy and sell of a product, but even more so than that, teacher sell to their students, kids sell to their parents… you just have to find the right tactic to get through to your audience. The seller’s job is to make the consumers need the product, make them feel like they are benefiting from that product.

]]> http://www.whoisandrewwee.com/internet-marketing/soft-marketing-tactics-the-future/comment-page-1/#comment-504795 ms danielle Mon, 04 May 2009 19:21:59 +0000 http://www.whoisandrewwee.com/?p=769#comment-504795 it's a generational shift. younger kids can't be "sold" the way advertising has done in the past, they can see through the pitch. and the ADD generation must be entertained at all costs. my step-mom was watching a commercial once and with a look of confusion said, "i don't get commercials these days. they don't make sense. they don't make commercials the way they used to." she couldn't grasp the ambiguity and randomness of the message and was frustrated. she wanted the product and the message in front of her face. doesn't work that way in many cases anymore. it’s a generational shift. younger kids can’t be “sold” the way advertising has done in the past, they can see through the pitch. and the ADD generation must be entertained at all costs. my step-mom was watching a commercial once and with a look of confusion said, “i don’t get commercials these days. they don’t make sense. they don’t make commercials the way they used to.” she couldn’t grasp the ambiguity and randomness of the message and was frustrated. she wanted the product and the message in front of her face. doesn’t work that way in many cases anymore.

]]> http://www.whoisandrewwee.com/internet-marketing/soft-marketing-tactics-the-future/comment-page-1/#comment-504793 MLDina Mon, 04 May 2009 14:59:43 +0000 http://www.whoisandrewwee.com/?p=769#comment-504793 Consumers are getting savvier, so it's harder to direct pitch successfully. Soft sells and brand engagement like the examples you mentioned above are great win-win situations. The company gets business, and the fans interact willingly and become loyal buyers. Consumers are getting savvier, so it’s harder to direct pitch successfully. Soft sells and brand engagement like the examples you mentioned above are great win-win situations. The company gets business, and the fans interact willingly and become loyal buyers.

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