2007 Trends with Pepperjam Head Honcho Kris Jones January 26, 2007
Posted by Andrew Wee in : Internet Marketing , trackbackOn the sidelines of Affiliate Summit West, I had an opportunity to talk with pepperjamSEARCH President and CEO Kris Jones.
What’s his prediction of this year’s search trend?
“With Google’s quality scores coming into play, small and medium businesses with PPC budgets of less than $2 million, will see their prices increase, while conversions decrease”
Landing pages being one of the key determinants of quality scores.
Smaller search engines will provide lower quality opportunities, and result in a number of search arbitragers leaving the market. But the success ones will see an increase in their earnings.
pepperjamSEARCH’s Kris Jones and Andrew Wee
We also talked about the evolution of e-commerce since the fallout of 2000.
Having covered the fallout of the dotcom era’s leading lights like Lante, Organic, Scient and @McKinsey’s Internet Accelerator, I noted that the wave of SEO/SEM in recent times has become more bottomline-focused, rather than merely a global branding exercise.
It’s been encouraging to see many of the industry’s experts since then either go at it alone or form many of the new 2.0 SEM/strategy companies.
For those who’re new to the industry, the status quo will be accepted and taken for a fact.
But those of us who’ve been around since 2000, the evolution of the industry as epitomized by the success of events like Affiliate Summit, serves as a vindication for continuing to work at it.
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“Whoa!”
That’s a brilliant observation from Kris … this transition has been happening for a long time. Smaller advertisers getting pushed out of PPC positions & conversions.
I have something to add to this. Yahoo Panana (Yahoo’s new PPC system) and MSN AdCenter will fill the void for smaller advertisers. They are relatively easy to use … and many small advertisers will need to learn to diversify their PPC portfolio from Google.
Andrew – it was great meeting you at ASW and learning more about your history as an internet marketer – you definitely have the credentials and respect to be considered one of the top minds in internet marketing – I enjoy reading your blog regularly and look forward to watching you interact with the world moving forward with a combination of cutting-edge blogging (video and written) and new-age journalism.
Kris,
I appreciated the chance to meet you too and it was a good opportunity to catch you at the pepperjam booth.
Look forward to more interesting developments at pepperjamBlog.com and pepperjamSEARCH.com.