Planning for your Internet Marketing Success and Avoiding Failure February 22, 2007
Posted by Andrew Wee in : Internet Marketing , trackbackThe major problem why many fail at Internet Marketing has to do with a lack of systems.
Increasingly over the last couple of weeks I’ve received emails along the lines of:
“I earned a couple of hundred dollars over the past few weeks using XYZ adsense system from XYZ guru. All of a sudden, the product doesn’t work anymore. What happened?”
Or
“I used this affiliate marketing product and surprised myself by racking up 30 sales in my first month. Now I’m getting 1 sale a week. I’m never going to be able to quit my day job and go fully into Internet Marketing”
It’s a constant refrain and I can understand the situation that many are going through.
During my first couple of months in Internet Marketing, I was pretty psyched too, especially when my sales were doubling every month, from $1,500 the first month, to $2,500 the next month. And it just seemed like sales were set to continue doubling every month. Each time I sent out an email, it was just a matter of waking up in the morning and refreshing my payment processor screens to see the sales flying in.
I was really feeling happy till three days went by without sales.
Then a week. I was getting really concerned.
Then a couple of sales came in, but nowhere near the phenomenal level I had seen starting out, where seeing $500 a day in net profit seemed to be business as usual.
Going from my high earning days to consecutive days of zero sales was demoralizing.
It was only when I discovered Internet Guru Jo Han Mok’s Internet Millionaire Code that the pieces of the puzzle started coming together for me.
Here’s where I think every Internet Marketer and Direct Marketer stands to learn a lesson or two.
If you want to build a sustainable business, forget the reigning product du jour for a moment, instead it’s worth focusing on the business fundamentals (rather than Internet Marketing technology) and go from there.
More important than the ebook or snazzy technology is the mindset, which will position you for success.
Having a plan and a strategy in place will bring you a step up from other marketers who’re stumbling from one product to the next, making a couple of hundred dollars till the product lifecycle runs out.
Instead of “fumbling in the dark”, you can check out some of Jo Han’s success principles.
If you haven’t checked it out yet, visit:
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Have I read this right?
When my sales drop off and business is suddenly going bad, I should change my mindset?
How about doing some research and trying to find out exactly why it happened? Could be due to another product on the market, a low sale period, a saturated market base, negative press, etc.
Isn’t trying to discover the reason behind it the first step?
Kumiko
Hi Kumiko,
I’m saying if you’re ONLY relying on a single “adsense templates” or a “super duper affiliate marketing” type of product, you’ll eventually hit a plateau, hence the case for business planning and laying the groundwork for a comprehensive multi-layered plan.
All the points you refer to should already have been covered in the research stage. I’d have discovered my competitors and any negative publicity BEFORE I launch a marketing campaign. Else there likely will be severe consequences.
Got it!
Thanks for clearing that up for me!
Kumiko
xo
It just happens, Andrew. Sometimes i get into “sales watching” mode where I just sit and stare at the PC to see how many sales I made - ie getting lazy.
I’ve never had a day without any type of sale (own product or affiliate) in recent time, but it get near zero for a few days. And I was worried, but when I look back, why was I watching sales in the first place
I should be out there marketing, and marketing some more.
As for the few days with near zero sales, who knows what happened. Nothing changed, it’s just that I consider the income to be of 2 different types (1) active income and (2) passive income.
I gues my tru passive income level, if i decide to retire tomorrow, just isnt enough. I still need to blog, send out emails, contact people. The poor days were actually a result of me getting lazy a few weeks ago, and it’s just starting to show.