Building the “Me” Internet Marketing Brand November 21, 2006
Posted by Andrew Wee in : Internet Marketing Branding , trackbackSomething Super Affiliate Ewen Chia said to me about a month ago has stuck with me. (If you missed the post, it’s at Ewen Chia and building the ‘Me’ brand)
Super Affiliate Ewen Chia and Andrew Wee
This was during the Unstoppable Traffic workshop.In response to a fellow attendee, Gary Fu’s, question about running a PPC campaign for an affiliate marketing product, Ewen asked, “Why are you advertising for the product? You should be building up the “me” brand”.
All aspiring affiliate marketers should take heed from the Super Affiliate himself.
For your longterm success, you’d want to brand yourself.
Do whatever it takes to build your personal credibility and reputation.
Stamp your name on everything you produce.
End your forum posts with your name, and a tag you’re associated with.
I use “Blogger and affiliate marketer”.
Pick one niche, or maybe two if you are very motivated.
Become an expert in it:
- Read every report, every course
- Go for seminars
- Tune in to podcasts over at Webmasterradio.fm related to your chosen areas.
- Get to know the major players in your niche.
- Build rapport, build a community.
- Serve that community.
Remember the concept of the goodwill bank?
Start investing in it now, and it’ll pay you handsomely.
I know some readers read my blog for entertainment. Maybe they enjoy my sense of humor Affiliate Chick Cy Price laughed at one of my posts related to pole dancing. (I’d like to believe she was laughing with me, rather than AT me).
Do whatever it takes to move one step closer to your goals.
Social Marketer Michelle MacPhearson is a great online and offline networker and social traffic specialist too. She sent me this testimonial which appears on MyWarriorNetwork profile.
And the vicious cycle of kindness begins.
In some affiliate marketing products they stress the importance of latching on to product names, or keywords related to the products in your marketing campaigns.
Here’s my take on it.
That hot product you’re promoting today, or even if you’re the product creator maybe have a product lifespan of a year, or maybe two, or if you’re lucky even longer than that.
But it will be superceded by something else at some point in time.
I’m sure you’re planning to be here for the long haul though, outlasting any product du jour.
Whatever you do, focus on building the “Me” brand.
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I always believe to give more than we take. And true enough, my group have growth from 1 person which I commit to teach to 8 person group. And the scary thing is it just multiply faster than I can count.
I would very much agree with you andrew. To brand yourself is important. I mean come on there are so many marketers who really know you. Make a name for yourself.
Andrew, I am happy to see & learn & progress with a raising star like you.
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