Boost Your Online Authority Through Content Syndication May 31, 2007
Posted by Andrew Wee in : Internet Marketing Branding , trackbackHaving worked in a newspaper paper, I can see the great divide between old line media (aka newspaper, local television) and new media, especially Internet-based ones.
For one, as a content publisher in Singapore,New York, Malaysia or London, can you imagine the rammifications of having readers from Africa, Italy, Germany, Taiwan and Japan?
It’s not something that content owners or bloggers consciously think about. But it does have implications on your online success.
What would it mean to have a loyal cadre of fans in Berlin? Or Austin, Texas? Or Osaka, Japan?
It would not only have an impact on your geographically-diverse community, but it would ultimately affect your bottomline too.
So think about it this way: articles, press releases and blogging are content authority methods 1.0.
“Content authority” is more complex way of saying you put out good content and are respected.
Your readership is very much limited to the people in your blogosphere, or the sources that pull content from the article directory.
Content Authority Method 2.0 would then move into content syndication, where your content is proactively propagated through the Internet.
What does this mean?
You are being given content authority by other high authority content sites.
If you use the SEO analogy, you are being given a ‘content backlink’ by a high authority source.
But instead of better PageRank or SERP rankings, you are building up your credibility and reputation.
If you take it a step further, that online authority can be used as a change agent to effect both financial change and social change.
If you use it right.
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Very good point on this subject that I have been battling with.
Yes it gives you good syndication but SEO’s and webmasters are not good for monetization methods. Are you saying that your conetnt will be distributed by these people and thus you can gain readers from their blog pool and monetize them?
Do you answer any questions?
Thanks,
Moe
BlastYourAss.com
“Need Money Making Idea’s?”
Moe,
I’m refering to being syndicated by high authority sites.
Content sites and content aggregators which are highly respected in your specific niche.
I answer questions, unless they’re from you.
j/k.
Thanks for mentioning this–I’ve signed up with Web Pro News and am already seeing some more traffic. If you cover the news and blog about the news, then you can try to get syndicated on moreover, which is another place that will definitely help out a lot.
Good tip on moreover, that’ll be useful for those who’re planning to employ the content syndication strategy.