Comments on: Video Clips Dominating Google Search Results? And It’s Traffic Generation Implications

By: Andrew Wee

Andrew Wee — Fri, 06 Jul 2007 22:30:14 +0000

Hi Bill,
As you know, though I dabble in some SEO/SEM I’m not an authority on the subject. I believe there is some degree of backlinking to the video, but it’s hard to see how Anik’s video would rank higher than his EzineArticles author profile.

Aaron Wall has posted about the “editorial blend approach” over at Are Google’s Results Algorithmic or Editorial. Maybe Matt Cutts might have an answer.

Regardless, I think as the admin at SEF, you’d probably have more of a handle on this?
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Re: Drop Down: You’re right it appeared after I logged into personalized search. Although it was weird because at the time, it didn’t toggle for my other Google search windows. Thanks for the burst of enlightenment.

By: Bill Hartzer

Bill Hartzer — Fri, 06 Jul 2007 17:52:14 +0000

You’re right, Google Universal Search is alive and well…especially with these video clips making themselves apparent in the SERPs. Do you think the fact that most likely those people (like Rachel Rofe) or someone else is linking to or heavily promoting those video clips has anything to do with them showing up in the search results?

Andrew, I haven’t seen that extra drop-down. Do you have personalized search turned on so maybe it’s being added because of that? Or do you think it’s just Google doing some additional testing of the GUI?

By: Jeremy

Jeremy — Thu, 05 Jul 2007 23:09:10 +0000

Since doing the ‘Next Internet Millionaire’ thing, I’ve learned a LOT about video in the SERPs.

From what I can tell, offsite optimization to YouTube seems to play a big role in getting ranked quickly.

In fact, indexing of links to a video happens almost instantly… or at least when the video is clicked on (maybe just viewed) from another website.

I’m actually building a new service-based business around this concept called BizAnnouncer, and I’ll keep you up to speed on all the yummy video goodness I find along the way.

I will say this: reading your post has helped me to define a sales presentation in an area I was stuck on during the last few days.

Thanks again.