Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

BizExcellerated Internet Marketing: Achieve mastery in blogging, affiliate marketing, social traffic generation at Andrew Wee

Video Clips Dominating Google Search Results? And It’s Traffic Generation Implications

Since the official announcement on the Google blog in January, there’s been widespread expectation that video clips would make their way into Google’s SERPs (search engine results pages). But did anyone expect that video clips would rank so highly?

Take the SERPs for Internet Marketer Rachel Rofe:

rachel rofe

Her video clip shot during the recent JV Alert seminar is a blurb for The Next Internet Milionaire. Yet it comes in as result 4, a little below her MySpace profile, personal blog and LinkedIn profile.

It certainly looks impressive.

Another search for Internet Marketer Anik Singal, shows a clip from Affiliate Summit 2006 East coming in as result 8 out of 69,300.

anik singal

This result ranks above his ezinearticles profile page. Pretty amazing.

And expanding the “+ Watch video” tab, opens an embedded player:

anik singal

So you need not even leave the SERPs to view the video.

Pretty impressive.

Search Engine Land’s Barry Schwartz also notes that revshare video site MetaCafe’s clips are appearing in Google Video’s results.

If traffic is going to be consolidated at Google’s web properties, would traffic be involuntarily “stuck” at Google or one of its subsites?

More importantly, is this going to be a “good” thing?

Another interesting development has been my discovery of an additional search tab:

google search options

For a brief moment, I was able to pull up an additional table with additional options.

I wasn’t able to replicate this result, but it certainly shows that there are more comprehensive search options in store.

Will video be the next step in Google’s content indexing strategy after text-based information?

All the signs seem to indicate so.

12 comments on Video Clips Dominating Google Search Results? And It’s Traffic Generation Implications

  1. Jeremy
    July 6, 2007 at 7:09 am (8 years ago)

    Since doing the ‘Next Internet Millionaire’ thing, I’ve learned a LOT about video in the SERPs.

    From what I can tell, offsite optimization to YouTube seems to play a big role in getting ranked quickly.

    In fact, indexing of links to a video happens almost instantly… or at least when the video is clicked on (maybe just viewed) from another website.

    I’m actually building a new service-based business around this concept called BizAnnouncer, and I’ll keep you up to speed on all the yummy video goodness I find along the way.

    I will say this: reading your post has helped me to define a sales presentation in an area I was stuck on during the last few days.

    Thanks again.

  2. Bill Hartzer
    July 7, 2007 at 1:52 am (8 years ago)

    You’re right, Google Universal Search is alive and well…especially with these video clips making themselves apparent in the SERPs. Do you think the fact that most likely those people (like Rachel Rofe) or someone else is linking to or heavily promoting those video clips has anything to do with them showing up in the search results?

    Andrew, I haven’t seen that extra drop-down. Do you have personalized search turned on so maybe it’s being added because of that? Or do you think it’s just Google doing some additional testing of the GUI?

  3. Andrew Wee
    July 7, 2007 at 6:30 am (8 years ago)

    Hi Bill,
    As you know, though I dabble in some SEO/SEM I’m not an authority on the subject. I believe there is some degree of backlinking to the video, but it’s hard to see how Anik’s video would rank higher than his EzineArticles author profile.

    Aaron Wall has posted about the “editorial blend approach” over at Are Google’s Results Algorithmic or Editorial. Maybe Matt Cutts might have an answer.

    Regardless, I think as the admin at SEF, you’d probably have more of a handle on this?

    Re: Drop Down: You’re right it appeared after I logged into personalized search. Although it was weird because at the time, it didn’t toggle for my other Google search windows. Thanks for the burst of enlightenment.

  4. boson
    September 28, 2010 at 11:51 pm (5 years ago)

    where can i get this?google universal search results searcher penetration

  5. klip izle
    October 1, 2010 at 7:17 pm (5 years ago)

    Cool info thank you

  6. Fabric Shower Curtain %0A
    December 4, 2010 at 5:04 am (5 years ago)

    of the many video clips that i download, i always watch those that are very funny `,*

  7. Christian Louboutin Usate
    September 15, 2015 at 12:43 pm (3 weeks ago)

    Hello, every time i used to check weblog posts here in the
    early hours in the daylight, since i like to find out more and more.

  8. moncler polos
    September 16, 2015 at 3:03 am (3 weeks ago)

    Very good article. I am facing some of these issues as well..

  9. Cars 3 and Toy Story 4 Posters
    September 18, 2015 at 5:08 am (2 weeks ago)

    Woah! I’m really loving thee template/theme of this
    website. It’s simple, yet effective. A llot of times it’s difficult to get
    that “perfect balance” between usability and visual
    appeal. I must say you have done a great job wth this.
    Additionally, thee blog loads extremely quick for mme on Chrome.
    Outstanding Blog!

  10. Just wish to say your article is as amazing. The clarity in your post is simply cool and i could assume you’re an expert on this subject.
    Well with your permission allow me to grab yor RSS feed
    to keep updated with forthcoming post. Thanks a
    million and pllease carry on the rewarding work.

  11. pay per click facebook advertising
    October 3, 2015 at 11:45 pm (1 day ago)

    I am glad to be a visitant of this consummate website ! , thanks for this rare information! .

Leave a reply