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Geotargeting As Censorship Mechanism? May 23, 2007

Posted by Andrew Wee in : Search Engine Marketing , add a comment

Segregating your traffic by geographical location is a useful thing and is known in the search engine marketing circles as “geotracking”, but you could go one step further and target specific traffic based on geographical location using the cryptic practise known as “geotargeting”. But what happens when it’s used to block access to users based on their geography?

Witness:

Pandora.com

So now I’m not able to use my favorite music service at Pandora.com.

Pandora works in the following fashion: You select your favourite artist and the service makes (more…)

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