Friday Podcast: Effective Content Marketing Strategies with Lisa Picarille August 22, 2009
Posted by Andrew Wee in : podcasts , add a comment
For those active in affiliate marketing, Lisa Picarille will be a familiar name, as she’s helmed Revenue Magazine, the Performance Marketing Standard as publisher and editor-in-chief, before working on her own projects now.
What you may not know is that Lisa has a wealth of journalism experience having worked for news organizations dealing with print media and radio work, including Wired.com, TechWeb.com, TechTV.com and CRN.com. Her work has also appeared in Rolling Stone, CRM Magazine, PCWeek, MacWeek, Computerworld and InfoWorld.
I invited Lisa on the Friday Podcast to get her take on using content to effectively brand and market yourself, whether you’re an internet marketer or a merchant.
Here are some of the topics we discussed:
- The role of old media (like newspapers) versus internet content
- Identifying and understanding hidden agendas behind online content
- Can content affect your opinion?
- How do social dynamics and personality affect the content you produce
- Lisa’s approach to creating and using content
- Thoughts on internet video and podcasting
- A teaser of her joint project with Jim Kukral “Your Pitch Sucks”
Check out the podcast below:
Links:
-
PS: If you enjoyed the Friday Podcast, be sure to check out the Members Only exclusive podcast.
Popularity: 7%
“Members Only” Internet Marketing Podcast Launched August 21, 2009
Posted by Andrew Wee in : podcasts , 2 commentsI’ve created a new podcast which will contain tips and techniques on enhancing your online business, plus some of my thoughts on issues affecting the industry. The podcast will only be circulated via an email list.
Check it out here: Members Only Podcast
Popularity: 4%
Friday Podcast: ShareASale Affiliate Network Developments with Jason Rubacky August 15, 2009
Posted by Andrew Wee in : podcasts , 3 comments
Affiliate marketing veteran Jason Rubacky has moved to the ShareASale affiliate network and came on the Friday Podcast to talk about some of the business developments that are in the works at the network.
In his new role as Affiliate Development Manager, Jason will be recruiting established affiliates into the network and helping them integrate affiliate programs from SAS merchants.
Jason also talked about:
- His intiatives to ramp up the affiliate education elements and a tutorial system he’s working on
- Enhancements to the SAS merchant’s product datafeeds
- Availability of new business models, such as Pay-Per-Call
- Updates on SAS’ Think Tank invite-only workshop
- FTP download capability for merchant coupons
Check out the podcast below:
Links:
Jason’s IM details:
AIM: jasonrubacky
MSN: jasonrubacky[at]hotmail.com
yahoo: JasonRubacky
Popularity: 8%
Friday Podcast: CPA Offer Promotion Strategies With Josh Todd August 7, 2009
Posted by Andrew Wee in : podcasts , 2 comments
Former affiliate marketer, turned affiliate manager Josh Todd launched his CPA affiliate network, TriFoxMedia, a couple of months ago and came on the Friday Podcast to share some tips for new and experienced CPA affiliates.
During the call, we talked about:
- How Todd started his own CPA network
- His experience in using the HasOffers affiliate network software
- Strategies for offer selection and promotion for new affiliates
- How to get accepted by CPA networks
- A walkthrough of promoting CPA offers via polls
You can check out the podcast below:
Links:
- Josh on Twitter
- TriFoxMedia CPA network
Popularity: 6%
Friday Podcast: Affiliate Marketing Via Social Networks and Video With Peter Dunbar August 1, 2009
Posted by Andrew Wee in : podcasts , 3 comments
I invited Peter Dunbar, an experienced PPC and social media affiliate on the Friday Podcast to share strategies and promotion ideas for affiliates.
Peter has been an affiliate since 2000 and has a variety of different experiences in the internet marketing/affiliate industry since then, using a variety of different strategies to generate traffic to his sites.
During his time on the podcast, he shared a number of comprehensive tips to use video hosting networks such as YouTube, Metacafe, Revver and others to generate leads for your affiliate offers.
He also shared some business management tips which he’s used to grow his own business.
Besides his role as a VIP coach for the PPC Classroom program, he consults for clients on their internet marketing strategy, and has recently launched a new training site, AffCoaches, targeted at new and experienced affiliates.
Check out the podcast below:
Links:
Popularity: 7%
Friday Podcast – How To Effectively Use Social Media with Rebecca Kelley July 24, 2009
Posted by Andrew Wee in : podcasts , 1 comment so far
Rebecca Kelley, who’s established a reputation during her time at SEOMoz, as a blogger, consultant and participant in the SEO community is a bit of an engima. She has a background in communications and Spanish from the University of Washington and stumbled into the world of search engine optimization.
Rebecca’s just taken up the portfolio of Directo of Social Media at internet marketing consultancy 10e20, where she’ll be taking up blogging duties on the 10e20 blog as well as take up social media work with clients.
I had the opportunity to invite her on the Friday Podcast where we talked about:
- How she got involved with search engine optimization
- The role social media can play in job searches
- Which are the relevant social networks now
- How companies can better use social media in their branding and marketing
- Key elements that can make or break your social media campaign
- The big picture view for social media. What users are looking for, how to make that traffic work for you?
- An example of a company which is using social media effectively and how they’re doing it
- Her new role at 10e20
Check out the podcast below:
Links:
Rebecca on Twitter
10e20 blog
10e20
Mediocre Athlete
Fresh Edge Media
Popularity: 8%
Related posts
Text Blog feed
