Friday Podcast: Lessons Learned From Launching An Affiliate Network July 3, 2009
Posted by Andrew Wee in : podcasts , add a comment
Jim Lillig is a colorful character - in the best possible way imaginable.
Having been involved in brick-and-mortar businesses, operating mature entertainment website MrSkin.com, speaking multiple times at Yanik Silver’s highly rated Underground workshop series, operating seafood retailer Lobster Gram, and finally launching his own affiliate network, Offeratti.
It’s hard to imagine Jim as someone able to sit still. He rarely does, and just like the last time he came on the Friday Podcast in January this year, Jim was chatty and gave a number of great tips to both affiliate marketers as well as lessons from launching his own affiliate network.
Here’re some of the topics we talked about:
- 6 months on - lessons learned from launching the Offerati affiliate network
- Combat affiliate fraud - how to work towards “zero fraud” on your affiliate network
- How international affiliates, especially from Asia and Europe can increase their chances of getting accepted by affiliate networks and CPA networks
- How Offerati’s MONKS system improves conversion rates for affiliates and how it works
- Tips for new affiliates launching their first campaigns
- Why and how you can incorporate predictive keywords and demographic targeting into your campaigns
- Plans in the pipeline for Offerati
Check out the podcast below:
Links:
- Offeratti affiliate network
- Jim’s previous appearance on the Friday Podcast (Offeratti network launch)
- Jim’s blog
- Jim on Twitter
Popularity: 1%
Friday Podcast: Becoming An Affiliate Marketing Success With Brandon Adcock June 20, 2009
Posted by Andrew Wee in : podcasts , 6 comments
Brandon Adcock, better known by his online moniker MajorBTA came on the Friday Podcast to share his insights on starting out and becoming a successful affiliate.
Like successful affiliate Dr Ngo (AKA Charles Ngo), Brandon got his start managing the SEM (search engine marketing) operations for a major retailer and had insight into the workings of traffic and lead generation.
He’s had more than his share of challenges and obstacles along the way to his current level of success and during the Friday Podcast, he talked about:
- How he started promoting credit card affiliate offers and how he dealt with challenges when the programs started imploding
- How he encountered a series of failures when he started promoting weight loss CPA offers and the platform where he managed to hit his first $1,000 day.
- What you should do to research an affiliate/CPA offer before you start promoting it to increase your chances of success
- Advice for new affiliates starting out
There’re quite a few nuggets of information for new and experienced affiliates which you can check out at the link below:
Links:
- Brandon’s blog
- Brandon on Twitter (as MajorBTA)
Popularity: 3%
Friday Podcast: Social Branding for Affiliate Networks With Dina Riccobono June 12, 2009
Posted by Andrew Wee in : podcasts , 4 comments
Market Leverage Social Media Manager Dina Riccobono, came on the Friday Podcast to talk about the network’s social branding intiatives. Specifically, industry observers will note that Market Leverage has often taken the lead in reaching out to affiliate via the social media channel - Market Leverage TV, Greenlink affiliate video tutorials, and engagement on blogs and forums.
I invited Dina on the Friday Podcast to give her insight into intiatives like:
- What social media marketing means to Market Leverage
- Some of the past social campaigns that the network has led
- How the online social media projects tie in with real-world tradeshows and events
- Market Leverage’s new mobile application for affiliates
- The launch of the WhoIsAndrewWee.com Affiliate Challenge
Check out the podcast below:
Links:
- Dina on Twitter
- Market Leverage
- WhoIsAndrewWee.com Affliate Challenge
- Dina’s previous appearance on the Friday Podcast
Popularity: 4%
Friday Podcast: Affiliate Marketing Strategies With Dr Ngo June 6, 2009
Posted by Andrew Wee in : podcasts , 1 comment so far
Charles Ngo, better known as “Dr Ngo” (after the James Bond villain), flies low on the public radar, even though he’s a successful affiliate. I had an opportunity to invite him on the Friday Podcast to share some of his past experiences in building up to his current level of success, as well as techniques to grow an affiliate marketing business.
During the Friday Podcast, we talked about:
- How Charles got his start in internet marketing
- How to work around and deal with cashflow issues as you’re building your business
- The importance of networking within the industry and key affiliate events to attend
- His strategy in working with affiliate networks
- How relationship building can build your business
Check out the Friday Podcast below:
Links:
Popularity: 5%
Friday Podcast: Online Public Relations Strategies With Ali Croft May 29, 2009
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Being able to effectively generate awareness for your company and your products/services is important, regardless of whether you’re a merchant,business owner, affiliate network, or even internet marketer.
I had the opportunity to invite Ali Croft on the podcast to share public relations strategies to enhance your business.
Ali leads the public relations consultancy at Just Drive Media, a PR and online marketing agency. She has about 10 years experience in the industry and most recently had been PR manager at auction site/marketplace eBay, where she led the team to a Public Relations Society of America (PRSA) Silver Anvil award for excellence in PR.
During the podcast, Ali spoke about:
- What public relations is and why it’s important
- Tools for monitoring your online reputation (with tools like Radian6)
- Tips for reputation management and building your authority status online
- How to effectively communicate during a crisis
- Keys to building and maintaining awareness with your core audience
You can check out the podcast below:
Links:
Popularity: 6%
Friday Podcast: Offline Promotion Strategies With AffiliateFamous’ Josh Smith May 23, 2009
Posted by Andrew Wee in : podcasts , 1 comment so far
Internet marketer Josh Smith who blogs at AffiliateFamous.com, has a unique background, having operated an online retail operation while he was still in school, before dabbling in affiliate marketing in 2006.
In 2007, he divested his retail businesses, taking the plunge into affiliate marketing.
Along with his experience in operating a business, he’s also skilled at copywriting and has done a number of offline promotion campaigns to generate leads for his affiliate marketing efforts.
I invited Josh on the Friday Podcast to talk about his strategies in building up his retail business which sold products on eBay, Liquidation.com, Overstock, Amazon, and even flea markets.
Having to deal with physical inventory has taught him the importance of managing his cashflow and he shares a number of these techinques during the podcast.
He also talks about the business management aspects of starting and growing your online business, together with the related topics of his copywriting influences and various offline promotion campaigns he’s worked on (which he affectionately calls “Chaos Marketing”).
Check out the Friday Podcast:
Links:
Popularity: 6%
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