Monday Question: Dispelling the PPC FUD November 19, 2007
Posted by Andrew Wee in : PayPerClick - PPC , 5 commentsHere’s a straightforward Monday Question:
“Now that you’re starting to do more PPC (pay per click) traffic. How has it been? Isn’t it a waste of money to pay for traffic, and it doesn’t generate much income, does it?”
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My Answer:
There’s a lot of FUD (Fear Uncertainty and Doubt) being spread, especially by marketers who aren’t using paid traffic, typically certain members of the Web 2.0 fraternity.
Yes, you can lose lots of money, and not generate a single sale, but only if you don’t have a plan in mind. I was in that category before, bidding on low competition keywords, having subscribed to the “long tail keyword” strategy.
The fact is that with quality score playing a dominant role in Google AdWords, you will need to bid reasonable prices to get the conversions.
I have a stock portfolio which generates 10-20% on an annualized basis. If you’ve refined your PPC campaigns and are able to generate at least 50% on a monthly basis, you’ve outperformed most of the mutual funds and equity funds in the market.
So let’s look at some PPC newbie pitfalls:
- Not enough keywords in your adwords campaign
If you’ve only 20-200 keyphrases in your campaign, it might only generate a handful of clickthroughs and even fewer sales per day.
Reasonably you should have at least (more…)
Popularity: 10%
New PPC Marketers Must Overcome These Challenges… October 21, 2007
Posted by Andrew Wee in : PayPerClick - PPC , 7 commentsAs I’m working with PPC Super Affiliate Amit Mehta on our Super Affiliate Accelerator project, I’ve stumbled on a number of challenges that new PPC marketers are going to face, and have developed some workarounds for them. Plus new PPC marketers can get free AdWords traffic too.
Which PPC Ebook Should I Buy?
The first challenge, PPC marketers will face is the plethora of PPC ebooks (primarily focused on AdWords) out there. There’s a large number of PPC-focused forums and affiliate marketing forums with large PPC sub-sections.
So which do you choose?
Before buying anything, I’d suggest time checking out the AdWords Help Center and reading the Inside AdWords blog. (They’re both FREE).
As you know, I buy just about every Internet marketing product out there and a number of AdWords “Insider” ebooks merely rehash the content contained with the Help Center.
So save your $47 (use it for your PPC costs instead) and check out the resources, the Google AdWords team has provided for free…
Can I Test Google AdWords For Free?
If you’re new to using paid traffic, you might have a slight phobia as I did (as I’ve been using free social traffic generation methods to bring traffic to my sites). But here’s a way to get free adwords traffic.
There’s a number of free AdWords coupons out there (so you can have a free PPC trial if you choose to).
You can google for (more…)
Popularity: 8%
Will Google AdWords Quality Score Guidelines Set Trash Affiliate Earnings? September 20, 2007
Posted by Andrew Wee in : PayPerClick - PPC , 4 commentsThere’s been quite a bit of debate about how pay-per-click market leader Google AdWords’ Landing Page and Site Quality Guidelines is going to hit PPC affiliates.
Here’re some of the more hotly debated items from the the AdWords blog post “Websites that may merit low landing page quality score“:
 Types of websites that will be penalized with low landing page quality scores:
- Data collection sites that offer free gifts, subscription services etc., in order to collect private information
- Arbitrage sites that are designed for the sole purpose of showing ads
- Malware sites that knowingly or unknowingly install software on a visitor’s computer
If we receive user complaints about ads for the types of websites listed above, the advertisers of those websites may not be allowed to continue running AdWords ads for those websites.
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“Data collection sites” will hit affiliates who use PPC to drive traffic to zip/email submit type offers or to an opt-in page for a free report.
And who’s going to file a “user complaint”? The visitor? Unlikely. More likely, (more…)
Popularity: 9%
PayPerClick Super Affiliate Launches Affiliate Radar July 21, 2007
Posted by Andrew Wee in : PayPerClick - PPC , 7 commentsIf you’re an affiliate marketer, you’d know that PPC (or PayPerClick) generated traffic are the key to success toward Super Affiliate status (at least $10,000 a month in commissions), and it’s opportune that my friend and PPC Super Affiliate Mark Roth has launched Affiliate Radar.
Who’s Mark Roth?
He’s generated more than 1 million leads using Google’s AdWords PPC program.
In the process of his PPC efforts, he had customized software and a management platform developed to facilitate his affiliate marketing and CPA marketing efforts.
With PPC and its associated databases of keywords and keyphrases, there is a significant amount of data management involved. While you can still track keywords on Excel spreadsheets up to about 1,000 keywords effectively, you’d be hard-pressed to go beyond that without automating your systems.
…Which is where Affiliate Radar comes in. Mark mentioned that it’s the same system he uses in his marketing campaigns. Here’s an overview of Affiliate Radar’s features:
Affiliate Radar’s key feature is to manage your PPC and conversion tracking efforts from a central console. It currently supports Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter from a central interface.
Besides the ability to track (more…)
Popularity: 17%
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