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Archive of ‘Google’ category

The Google “Duplicate Content Penalty” Doesn’t Exist…Now What?

duplicate content

Jeremy Palmer sent a twitter update that often discussed “Duplicate content penalty” has been refuted by Google in a recent webmaster central blog post.

So the word from big G! is:

Let’s put this to bed once and for all, folks: There’s no such thing as a “duplicate content penalty.” At least, not in the way most people mean when they say that.

There are some penalties that are related to the idea of having the same content as another site—for example, if you’re scraping content from other sites and republishing it, or if you republish content without adding any additional value. These tactics are clearly outlined (and discouraged) in our Webmaster Guidelines:

  • Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
  • Avoid… “cookie cutter” approaches such as affiliate programs with little or no original content.
  • If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

If you weren’t already aware, a wordpress blog creates “duplicate content” just because of the way the pages are structured.

A “domain-name/page-1/” and “domain-name.com/blogging/2008/09/10/todays-post.html” might contain the same content. Unless you’re willing to spend a little time setting “no follow” tags on sections on your blog, you are already publishing duplicate content on the web.

I’m not overly disturbed that (more…)

Video Clips Dominating Google Search Results? And It’s Traffic Generation Implications

Since the official announcement on the Google blog in January, there’s been widespread expectation that video clips would make their way into Google’s SERPs (search engine results pages). But did anyone expect that video clips would rank so highly?

Take the SERPs for Internet Marketer Rachel Rofe:

rachel rofe

Her video clip shot during the recent JV Alert seminar is a blurb for The Next Internet Milionaire. Yet it comes in as result 4, a little below her MySpace profile, personal blog and LinkedIn profile.

It certainly looks impressive.

Another search for Internet Marketer Anik Singal, shows a clip from Affiliate Summit 2006 East coming in as result 8 out of 69,300.

anik singal

This result ranks above his ezinearticles profile page. Pretty amazing.

And expanding the (more…)

Search Engine Optimization and Google PageRank Update

This is an “after the fact update”.

A contact mentioned that Google had updated Toolbar PageRank ratings last week.

I hadn’t noticed changes on my blog, but some of my content sites have done from PR3 to PR4. Fairly decent consider that they’re a little over 6 months old.

As mentioned in previous PageRank-related posts, take note that Toolbar PageRank is different from your Live PageRank which is registered at the datacenters and determine how frequently your site is indexed by the search engine spiders.

You can find out your Toolbar PageRank by installing the Google Toolbar.

But more effective than the Toolbar PR, which some would say is ‘old PR’ is the live PR, which can be accessed through the Live PR datacenter check.

Backlinks (one way links to your blog or website) determine PageRank.

If you haven’t already, the following are (more…)

Google PageRank update at last!

Finally, after a long 3 months of waiting!

The results are out!

Inspiration

The results aren’t exactly how I expected, but this is what I’ve achieved.

PageRank PR3. Current Alexa ranking: 116,781

(Fairly decent, considering I was PR0, Alexa 2m+ about 3 months ago).

PR0, Alexa: 818,262

PR3, Alexa: 718,908

I learned a couple of things from this exercise.

(more…)