Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation | Internet Marketing

BizExcellerated Internet Marketing: Achieve mastery in blogging, affiliate marketing, social traffic generation at Andrew Wee

Archive of ‘facebook’ category

Facebook Account Phishing On The Rise

Malware and spyware may be getting more prevalent on the Facebook social network and one of the ways in which it’s distributed is via viruses/spyware delivered via email.

Unless you’re deliberately posting colon cleansing or teeth whitening links on your friends’ FB walls and PMing them, this is what might happen:

facebook wall spam

It’s not as bad as (more…)

Grabbing A Slice of the Facebook 140 Million User Pie

Independent blog InsiderFacebook has recently mentioned that Facebook users have topped 140 million, up from an earlier 130 million at the start of the month.

facebook 140 million

With an estimated 700,000 new users joining the social network each day in recent weeks, it appears that Facebook has achieved critical mass.

Raw numbers don’t tell the entire picture though.

Anecdotal evidence from affiliates suggests that the FB Ad review team are working doubly hard to slap down new ad campaigns in response to user complaints. In particular a common refrain is that new campaigns which are similar to existing campaigns are being rejected.

This is happening while older ads which seem to violate (more…)

The New Facebook – Hot Or Not?

Facebook has recently revamped the layout of its user profiles, introducing a ‘tabbed’ interface to navigate through your own or your friends profiles:

facebook

The advantage of a tabbed interface is that you’ll gain more screen real estate and your content (more…)

Security Alert: Account Phishers Target Facebook

Till now, the Facebook social network has been an overall pleasant user experience for most users, especially if they’ve come over from the social spamming barrage common on MySpace.

Aside from being hit with 100 friend add requests from strangers and another 500 application invites, Facebook is a manageable social platform, especially since their moderation filters block out users who sent out a large volume of private messages and the number of friend add requests are capped each day. (Although it’s common to see innocents get caught in the crossfire).

So it was a pretty rare occurrence to see this on a friend’s wall (the defacto “bulletin board” for facebook users to send and receive public messages).

phisher

Given that most accounts have to go through some level of verification and you have to manually add friends (who then can post messages on your wall), I was curious to see what the message was about.

So heading over to the blogspot page, (more…)

Video From Facebook Monetization Session

Last month I spoke at the second Singapore Facebook Developers Garage (organized by Entrepreneur 27 Singapore (e27) and the Singapore PHP Users Group) for a session: “Facebook Apps: Goldmine or Hype?

It was certainly an interesting session, and if you know me, I certainly wouldn’t waste my time if it was “hype”…

More interestingly, I got a chance to meet up with a number of skilled PHP, Ruby-On-Rails and CakePHP programmers and a number of them are pretty skilled developers. Already a number of Singapore-developed applications are making their mark on the social networks, and it’ll be interesting to see what comes up next.

Here’re the presentation slides from the session.

Here’s the video from the session:

Monetization Options For Facebook Application Developers

In a couple of hours time I’ll be on the panel at the second Singapore Facebook Developers Garage, which features the topic: “Marketing and Monetization of FB Applications: Hype or Goldmine?

The session moderator Bernard Leong has posted a kickoff post: Marketing and Monetization of Facebook: Prologue

If you’ve spoken to me or exchanged emails, you’ll know that I’m a pragmatist at heart. Having see the rise of the dotcoms and dot-crashes soon after, I’m certainly not in this application if the end result of facebook monetization is mere “hype”.

Talking to Jason Bailey, whom I’m helping to launch his $uperRewards FB monetization system, I’ve seen the applications and case studies of successful FB applications which are making $100,000 – $200,000 a month.

These applications are probably in the top 5% of Facebook applications that turn a profit and a huge profit at that…and the reality of any capitalist society is that you must benchmark yourself against benchmark yourself against the leaders, rather than the other 90% of Facebook developers who are merely scrambling to find two nickels to rub together…

A business must be able to generate positive cashflow and must be able to sustain a comfortable lifestyle for the application creators. Anything less and you’re running a charity.

Let’s break this down for a moment…

An “average” application might generate $10,000 to $15,000 a month, which could be fairly reasonable…until you break that $15,000 by 30 days, or $500 a day.

$15,000 a month or $500 a day, with an assumption of 50,000 daily active users means you are generating 1 cent per daily user…that’s pretty pathetic

-

Instead, if you want to go big with Facebook Applications, you need to define your goal and reverse engineer the process.

I think $100,000 per month is a decent benchmark. (as a starting point…)

With an average of (more…)