Pro Game Gear Manufacturer Razer scores coup, lands deal with Microsoft Corp August 23, 2006
Posted by Andrew Wee in : Internet Marketing, business 2.0, viral marketing , trackback
Counterstrike, Painkiller, Battlefield 2, Half-Life, Quake, Guild Wars fans rejoice!
High-end gaming peripheral manufacturer Razer USA Ltd just announced today at Games Convention in Leipzig, Germany, a joint effort with Microsoft Hardware to design and develop next-generation computer gaming peripherals.
This is a major coup for Razer, long a cult hit for professional gamers who choose Razer’s high-end gaming peripherals. Razer has taken the leading in sponsoring several professional gaming tournaments in the Republic.
They’ve jointly introduced a new gaming mouse, the Microsoft Habu.
“We are thrilled to partner with Microsoft to combine form and function in order to deliver the best gaming products possible,†said Robert “Razerguy†Krakoff, president of Razer. “The Hardware Group stands out when it comes to comfort and design  and when we combine that with our years of experience in gaming power and precision, we will truly elevate the quality and overall gaming experience for our customers.â€Â
“By partnering with Razer, we are building on our own legacy of developing innovative hardware solutions while taking advantage of Razer’s expertise in providing smart technology that elevates the PC gaming experience,†said Bill Jukes, product marketing manager for Microsoft Hardware at Microsoft. “We believe that Microsoft Habu specifically addresses the demands of today’s PC gamers, and its versatility, comfort and performance will benefit gamers of every genre.â€Â
For more information, check out Razerguy’s blog: Razerguy on Form Meets Function
To look at the viral marketing elements of their campaign, check out http://www.notfornoobs.com
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Microsoft Habu gaming mouse launched…
Razer , a gaming peripheral company that is based in , has teamed up with Microsoft Hardware to design and develop the bastion in next-generation gaming peripherals, starting with the humble mouse. Razer has had a long and impressive……