If you read a little lower in the post, you’d see the Super Affiliate Accelerator reference.

Although I like to blog, I haven’t mastered the ability to reshape other bloggers post yet a la Hiro Nakamura.

Maybe next season…

I see many affiliates do well with general offers, but the high paying CPA offers (in the region of $50 – $100+ per lead) typically have abysmal EPC returns.

Some of it has to do with the higher level of difficulty in lead conversion. But a lot of it has to do with unmotivated affiliates throwing traffic and hoping something sticks.

A well-crafted site can play the game of “small numbers” and use demographic and psychographic techniques to create laser-targeted content.

I’ve pitched this in my “The Inner Game of Affiliate Marketing” speaking proposal to the Affiliate Summit West 08 committee, so let’s see if I get a chance to speak next Feb in Vegas.

In my Analytics I’m seeing organic visits to these landing pages, which is pretty interesting.

I come from the “old-school” interactive agency world, so for me the idea of a content site comes pretty naturally, as does the concept, at least (implementation can be expensive), of tying in effective CRM software to capture data from your websites and emails. I think that’s the key — a contact database that is constantly interacting with your website, mobile site, emails to make them more targeted, effective and personalized. Your post got me thinking about that, and about how you connect that to PPC affiliate marketing.

If you look at Azoogle, you can see how more targeted offers (dating for over 40, versus just ‘dating’ ) pay more. Being able to intelligently and dynamically segment these kind of text affiliate links with CRM data is a huge win. I’ve been doing this kind of stuff for years in the non-profit world, where ideas are what’s marketed and donations and political actions are what constitutes ‘conversions’. But it’s the same concept, really — it’s all ‘info marketing’.

Anyway, thanks for jogging my mind.

- Ro