Comments on: 2 Radically Different, yet Profitable Approaches to Affiliate Marketing

By: Andrew Wee

Andrew Wee — Thu, 01 Feb 2007 13:06:22 +0000

Hi Geordie,
Diversification is always good…provided you have ample resources.

For newer affiliate marketers, or when entering a new space, I think the profile-based approach provides more leverage given limited resources. It has a longer tail, compared to a one-off product-focused transaction.

By: Andrew Wee

Andrew Wee — Thu, 01 Feb 2007 13:04:40 +0000

Leonard,
I’d blogged about needs-based marketing previously.

Though needs can be interpreted as being from a product/service standpoint, or from the consumer standpoint.

With adopting a product or demographic perspective, it dichotomizes the issue so it’s transparent and leaves no room for misinterpretation.

By: Geordie

Geordie — Wed, 31 Jan 2007 23:05:10 +0000

Great Post Andrew…As always, a mix of both approaches spreads your profit base, which is nice if things go upside down from time to time:)

By: Leonard

Leonard — Wed, 31 Jan 2007 12:15:01 +0000

Which is precisely why it has been emphasized time and again, that it’s imperative to work within a specific niche for maximum ROI, than to target the entire market.

Though I would prefer to label it as needs-based marketing.

Ask what your list want and give it to them.

By the way, good to see you back.