Comments on: PPV Case Study Day 7 – Tracking and Bid Management

By: Stephen van Egmond

Stephen van Egmond — Wed, 24 Feb 2010 12:52:45 +0000

No doubt, everyone is free to be a jerk.

Perhaps I’ve just spent too much time cleaning spyware/adware off my friends and family’s computers to find any of this remotely moral.

By: Andrew Wee

Andrew Wee — Wed, 24 Feb 2010 07:22:03 +0000

@Stephen – Did I say not to install it on your computer? I said to install it on a spare computer, so in case it breaks your work computer, you won’t be left out to dry. I’ve installed MMPOGs which broke my work email.

If it was so bad, I would not use it as a traffic source, or install it on any of my computers, would I?

Same as what Josh said, the users opted to get free games or screensavers, which is supported by advertising (eg adware), so if they weren’t comfortable with the situation, they could abort the installation.

-
I’m not sure why you’re calling anyone a “jerk”, but I was under the impression that this was a free country.

By: Josh Todd

Josh Todd — Wed, 24 Feb 2010 03:07:57 +0000

Nobody scammed them into installing the software, they wanted the screensavers or games they got. This isn’t spyware, it doesn’t do anything malicious, it just presents ads. They can easily uninstall it if they want. Besides, what are you doing reading this case study anyway if you are some kind of consumer watchdog?

By: Stephen van Egmond

Stephen van Egmond — Wed, 24 Feb 2010 02:33:42 +0000

Let me get this straight. You’re telling us to avoid installing the software your suppliers have scammed people into installing, because it might destroy your personal information.

For the love of pete, please stop supporting these jerks with your business.

By: Andrew Wee

Andrew Wee — Fri, 19 Feb 2010 12:50:04 +0000

Gratz Claudio, $5.80 revenue on $20.85 PPV spend is decent.
I guess using a more established traffic source like Media Traffic will give you more volume vs a newer network like Direct CPV.

What’s your bid pricing strategy?

By: Andrew Wee

Andrew Wee — Fri, 19 Feb 2010 12:46:29 +0000

I’ve got careless in the past and mixed apps up which kinda destroyed my data in the process. And I usually have a spare legacy PC hanging around somewhere.

Good tip. I’ll check it out.

By: Andrew Wee

Andrew Wee — Fri, 19 Feb 2010 12:44:55 +0000

We’re in the same boat.
I’m aiming to go about this a little more “scientifically” than I usually would and let the keywords gain more volume, vs trimming/axing based on what I’d think would convert.

What’s yr filtering/screening criteria for URL targets for your own PPV campaigns?

By: Claudio Corneliani

Claudio Corneliani — Thu, 18 Feb 2010 22:28:00 +0000

Hey Andrew! this is a great case study, I’ve started mine as well, this is my second day with my brand new PPV campaign, I’ve only had 2 conversions LOL

Regards

Claudio

By: starr

starr — Thu, 18 Feb 2010 18:29:16 +0000

Instead of using a second computer to test out adware, I like to use a free virtualization application like VirtualBox to run a windows virtual machine. You can easily have a separate machine for each adware app you want to try out.

By: Josh Todd

Josh Todd — Thu, 18 Feb 2010 18:06:05 +0000

Keyloggers on work computer are a bad idea? Since when?!? Srsly though, nice post. Let’s see some more volume on the campaign, trim down the fat urls with no conversions, and make $$$!