Neverblue Sticks It To Affiliates On Christmas Eve December 25, 2009
Posted by Andrew Wee in : affiliate marketing , trackbackIf you’re a Neverblue affiliate, you’d have received this cheery email within the last couple of hours:
Attention Affiliates:
Beginning January 1st 2010, Neverblue will transition its Affiliate based referral program. The program will be changing from 2% commissions for life, to 2% commissions for 6 months. Please note that all existing referrals will be honored until June 30th 2010.
If you have any questions or concerns please feel free to contact your Affiliate Manager.
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Aside from missing out the “Merry Christmas/Chanuka/Hannukah/Happy Holidays” greeting, it’s a nice disincentive to recruit affiliates to a network you enjoy working with.
Given that it takes some affiliates 1-2 months to get their bearings and set up a profitable campaign up and running, there’s no “lifetime value” to talk about. I guess the onus is on CPA networks to differentiate themselves from the other 400+ of them out there and figure out how to recruit new affiliates/reactivate old affiliates besides having a round of Playboy playmate dates, trips to the North Pole on a cold-war era ice breaker ship (pretty cool), or a Hummer to the top affiliate.
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Will other CPA networks follow suit?
Inevitably a couple will, and retract it shortly after. CPA networks who’ve already achieved a sizable affiliate base will continue to see more than half of their revenue (maybe as high as 70-90% depending on the network) generated by their top 100 affiliates, so it might not make a difference at the end of the day.
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Perhaps this is good too, given that the major PPC networks have been giving the thumbs down to arbitrage affiliates. The new year could see more marketers diversify their earnings outside of merely being affiliates/associates/distributors into creating products, services and networks which they control.
Noel, noel, noel, noel.
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Yes, I got this today.
In my opinion, it’s total bullshit. I love Neverblue, and the guys at Neverblue, but it’s still bullshit.
Neverblue pays, and pays on time, more important than any 2% referral bonus. I’ll take timely payments over referral bonus any day with the other less authentic networks, that wouldn’t be an apples to apples comparison.
WOW. That’s about all you can say to that. I always imagined neverblue to be one of the more incentivized and welcoming networks, not people that would pull a stunt on Christmas eve. Nevertheless, thanks for the update and merry christmas!
Hydra also has dropped their referral prg.
Lets start of list of who pays on time,has good offers AND a life time referral.
Hi Andrew,
Other than the fact that they sent the message on Christmas Eve (tacky), the news doesn’t surprise me. What does surprise me is that more affiliate / CPA networks haven’t dropped their referral programs. I think the industry has evolved to the point where the networks no longer need us to find new affiliates for them. It’s our own fault, we should have kept our mouths shut about the opportunity in the first place! Kidding.
Happy New Year and see you at the Summit!
Ros
Yea, I did get that!
I like them because they pay and they do it on time!