HasOffers Affiliate Network Software Product Review | Andrew Wee | Blogging | Affiliate Marketing | Social Traffic Generation

HasOffers Affiliate Network Software Product Review July 20, 2009

Posted by Andrew Wee in : affiliate marketing , trackback

Note: This is a paid product review of the HasOffers affiliate network software.

Owning your own affiliate networks sounds like the perfect gig to many new affiliates – you sign up a couple of merchants/advertisers, find affiliates from blogs and forums, then recruit them, matchmake affiliates to offers and collect the difference. That is, if you can afford the $10,000 or so that it takes to get started on an affiliate tracking platform like DirectTrack.

Unfortunately, things aren’t as simple, especially since there’s a whole lot that goes on behind the scenes than just emailing/calling advertisers/affiliates and signing them up.

Hasoffers

And on the affiliate network platform, there’s a new player on the scene, Adapp (which is a sister company of the Tatto Media affiliate network), which has developed an affiliate network tracking software, HasOffers.

HasOffers has 3 tiers of service, from a free solution to an enterprise grade solution costing $799 per month (as of the time of writing).

At least one affiliate I know, Josh Todd, has built his affiliate network, TriFoxMedia, on the HasOffers platform.

HasOffers Service Offers

Here’re the 3 grades of offers:

Free

Up to 250,000 Clicks per Month
Free Subdomain (ie: yournetwork.hasoffers.com)
Chat and Email Support
99.5% SLA guaranteed uptime

Pro ($99 per month)

Up to 500,000 Clicks per Month
Access to all features within HasOffers
Custom Application Domain (ie: www.yournetwork.com)
Custom Tracking Domain (ie: yourtracking.com)
Custom Branded Layout
Chat and Email Support plus 5 Phone Tickets
Data Migration of offers, advertisers and affiliates
99.8% SLA guaranteed system uptime

Enterprise ($799 per month)

Unlimited Click Volume
Unlimited Access to all features within HasOffers
Unlimited Chat, Email and Phone Support
Advanced Data Migration of Offers, Advertiser and Affiliates
Custom Application Domain
Custom Tracking Domain
Unlimited Storage Space
Custom Branded Layout by our Graphics Team
Dedicated Server Resources for Increased Performance
Increased Storage Limits
99.8% SLA guaranteed system uptime

Although the 250,000 clicks that the free solution may seem like a lot, you can expect to see your network hit it’s quote pretty quickly, especially if affiliates are promoting offers on social media, PPC, PPV or media buying. A fledgling network with a handful of experienced affiliates would likely hit the clickcap within a week or maybe two.

If you’re new to this, probably the free version is a good option to test drive the platform, and you’ll eventually find yourself upgrading to the professional or enterprise version as your revenue justifies the expenditure.

So what does HasOffers do?

If you’ve used other affiliate management software, you’ll find the Web-based HasOffers to be an easy software to work with. The software has a distinctly lead generation/CPA-slant to it, so if you’re inclined toward CPA affiliate marketing, this could be an ideal solution.

With a couple of mouse clicks, you’ll be able to add affiliate offers, create offers, recruit and manage affiliates. The interface has a number of features which makes it easy to work with advertisers you recruit, or if you choose to, to cross publish CPA offers from networks, with features like loading an email suppression lists and loading tracking pixels to offers.

The stats reporting options are pretty robust, with the ability to track stats on an hourly and daily basis, as well as letting you keep tabs on referrals, conversions and commissions.

In terms of paying affiliates, HasOffers is able to generate reports, which can then be uploaded to PayPal’s MassPay system, allowing you to pay hundreds (or even thousands) of affiliates easily.

Who’s the Ideal HasOffers User?

While marketers planning to start their own lead gen based business will find HasOffers to be a comprehensive tracking platform, they might also want to consider getting an email communications tool, such as a self-hosted or third party email service provider, to communicate with affiliates in their system. Also as the network scales, PayPal might not be the ideal payment provider, as making large numbers of payments via PayPal might trigger an “account review” process by the payment provider. Eventually, you might need to set up a merchant account with a offline or online bank such as Wells Fargo.

In recent weeks, HasOffers has beefed up its geo-targeting functionality, allowing network owners to blocks affiliates from specific offers or advertisers. This can help maintain lead quality within the network.

The HasOffers team seems to be continually developing the platform, having released an advertiser API (application programming interface) so advertisers can pull their stats from the system. Affiliates already have API access.

Jeremy Schoemaker AKA Shoemoney had earlier posted that one possible “out of the box” use of HasOffers could be to syndicate/cross-publish offers from one of the major affiliate networks to their own HasOffers network.

Why do this?

If you’re getting higher than street payouts on an offer and you’re offering street payouts to your affiliates, you could potentially profit from the arbitrage (or gap between your higher payout from the network and the lower commission you make to the affiliate).

While such as scenario is possible, you’d have to be vigilant in accepting and monitoring affiliates in your HasOffers network. I don’t believe any network will take kindly to your sub-affiliate violating terms of service accidentally or otherwise. Worst still, providing bad leads on a mass basis, could be grounds for the major network to freeze or even terminate your own affiliate account.

So the likely scenario is for aspiring affiliate network users who have the time and resources to effectively monitor their affiliates who’ll be the first movers and users for HasOffers.

Check out: HasOffers

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