Are You In For A Profitable Affiliate Christmas? November 13, 2008
Posted by Andrew Wee in : affiliate marketing , trackbackChristmas is the biggest shopping season of the year and not getting even a small campaign up means you are facing a huge opportunity cost.
Talking to a couple of experienced affiliates, I got the sense that even they were somewhat jaded after years of doing Christmas and holiday promos.
Luckily eBay has released market research on toy ideas for the holiday season. (see the study here)
With the emphasis on tech toys like the xBox360, Nintendo Wii and Playstation 3, it’s easy to overlook perenial classics like Monopoly, Barbie, Winnie the Pooh which continue to be popular year after year.
While it’s easy to put up a page featuring these toys, it’s also important to figure out a compelling reason why visitors should buy from your site, and ultimately influence your sales conversions.
In most cases, though kids can influence the buying decision, it’s the parent’s who’ll have to pull out the credit card and complete the purchase.
Having a colorful and friendly looking site helps, but here are some tips to help your site shine:
- Information helps shape the buying decision: With many similar products in each category, whether it’s a doll, a computer or sports equipment, providing relevant information to help the decision maker (the parent) decide which toy from the wide range available is best.
- An educational spin doesn’t hurt: Toys which are tagged as being part of the Lamaze learning system or incorporating “brain development” features will outsell their plain-Jane counterparts. Double barrelling the entertainment with a dose of education will make the product seem more useful. A Lego brick is more than just a block of plastic. It helps develop “spatial awareness” and visualization skills.
- The scare of scarcity: Remember when Tickle Me Elmo dolls were going for a king’s ransom? With the clock ticking down and toys in short supply closer to Dec 25th, you can use the sense of urgency to your advantage. The merchant’s ability to provide overnight delivery can make a crucial difference in your marketing efforts.
Popularity: 2%
Text Blog feed
This is an interesting post and a great reminder for sellers to get in the spirit of the Holidays and start selling……
During this season of downturn, people will shift from high price product to lower price, sales volume will drop I think 20%~25%.
It doesn’t matter if they visitors buy from our site, as long as we tap into the major search engine traffic, we will have a cut of the cake!
While providing good information helps the conversion, but the major task still getting click-through to vendor’s site…
[...] Comments [...]
I am not sure about toys for kids.
But given the economic mood now, could adult go shopping on ebay for adult toys?
A friend was asking if you could sell a samurai sword on ebay
Any takers.
Really superb! Right tips at right time to make Christmas celebrations more fun. Thanks
Merry Christmas