Affiliate Marketing Tips #6: Understanding Lead Generation Business Models July 31, 2009
Posted by Andrew Wee in : affiliate marketing , 2 commentsThis is a continuing series of “Affiliate Marketing Tips” posts to share marketing and promotion strategies for affiliate marketers. If you’re new to the series, you might like to check out the first in the series “The Industry and Getting Accepted”
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Knowing how to promote a lead generation (ie CPA) offer effectively means knowing how the advertiser/merchant generates income from the lead offer. By matching the advertisers business model with your own, you have a higher chance of monetizing the traffic and leads you’re generating.
Here’re a couple:
Zip/email submit offers: Typically in the $0.50 – $2 range, these offers require a name and email address or zip code. Some form of bait is usually involved, such as a gas card, gift card, xbox, iphone or other item. Although it sounds like almost any lead will be able to get the prize, do note that they’ll have to complete the offer conditions to receive the prize. This might involve filling in a series of other CPA or pay-per-sale offers.
If you’re familiar with (more…)
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Are You A “Rorschach” Internet Marketer? July 28, 2009
Posted by Andrew Wee in : Internet Marketing , 4 commentsIn the movie (adapted from a graphic novel) Watchmen, the protagonist, Rorschach, fights a one-man crusade against crime. Though brutally effective, he’s ultimately beat down by the system. Within the internet marketing arena, unfortunately, too many marketers adopt a similar “Rorschach” approach to running their business, sometimes not realizing they’re getting beat down in the process.
“If you want something to be done well, you need to do it yourself”
This is probably the most commonly cited reason why (more…)
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Friday Podcast – How To Effectively Use Social Media with Rebecca Kelley July 24, 2009
Posted by Andrew Wee in : podcasts , 1 comment so far
Rebecca Kelley, who’s established a reputation during her time at SEOMoz, as a blogger, consultant and participant in the SEO community is a bit of an engima. She has a background in communications and Spanish from the University of Washington and stumbled into the world of search engine optimization.
Rebecca’s just taken up the portfolio of Directo of Social Media at internet marketing consultancy 10e20, where she’ll be taking up blogging duties on the 10e20 blog as well as take up social media work with clients.
I had the opportunity to invite her on the Friday Podcast where we talked about:
- How she got involved with search engine optimization
- The role social media can play in job searches
- Which are the relevant social networks now
- How companies can better use social media in their branding and marketing
- Key elements that can make or break your social media campaign
- The big picture view for social media. What users are looking for, how to make that traffic work for you?
- An example of a company which is using social media effectively and how they’re doing it
- Her new role at 10e20
Check out the podcast below:
Links:
Rebecca on Twitter
10e20 blog
10e20
Mediocre Athlete
Fresh Edge Media
Popularity: 6%
Affiliate Marketing Tips #5: Understanding Traffic Generation and Opportunity Cost July 23, 2009
Posted by Andrew Wee in : affiliate marketing , 1 comment so farThis is a continuing series of “Affiliate Marketing Tips” posts to share marketing and promotion strategies for affiliate marketers. If you’re new to the series, you might like to check out the first in the series “The Industry and Getting Accepted”
Assuming you’re researched a niche, selected an affiliate offer and chosen to either direct link or create a landing page, your next step is to decide on your traffic generation method.
While some might see this as a toss-up between paid methods vs free methods, I suggest looking at the real costs of “free” traffic.
It doesn’t cost you a dime to write and publish (more…)
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New Generation of Made for Adsense Blogs Proliferate July 21, 2009
Posted by Andrew Wee in : blogging , 6 commentsIf blatantly taking a blog’s RSS and republishing on their domain, plastering the post with adsense wasn’t enough, sploggers (spam bloggers) have started using a new WordPress plugin to do their dirty work.
Enter the “Related Blogs” plugin, an otherwise somewhat useful plugin that works like a “Related Blog Posts” plugin, except that it will point outside the blog to other blogs in the blogosphere, attempting to fire off a trackback in the other blog’s comments section in the process.
While writing a content-filled post and looking for related blogs using relevant keywords/keyphrases can provide value to the reader and help create an inter-blog conversation, merely throwing in high traffic keywords into the plugin and accompanying that with little or no blog content does not create any value for your readers.
Take a look at these examples:
The example above shows the classical layout of a MFA (made-for-adsense) blog with a Google adsense block, followed by content below. In this case “content” was generated by doing (more…)
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HasOffers Affiliate Network Software Product Review July 20, 2009
Posted by Andrew Wee in : affiliate marketing , 5 commentsNote: This is a paid product review of the HasOffers affiliate network software.
Owning your own affiliate networks sounds like the perfect gig to many new affiliates – you sign up a couple of merchants/advertisers, find affiliates from blogs and forums, then recruit them, matchmake affiliates to offers and collect the difference. That is, if you can afford the $10,000 or so that it takes to get started on an affiliate tracking platform like DirectTrack.
Unfortunately, things aren’t as simple, especially since there’s a whole lot that goes on behind the scenes than just emailing/calling advertisers/affiliates and signing them up.
And on the affiliate network platform, there’s a new player on the scene, Adapp (which is a sister company of the Tatto Media affiliate network), which has developed an affiliate network tracking software, HasOffers.
HasOffers has 3 tiers of service, from a free solution to an enterprise grade solution costing $799 per month (as of the time of writing).
At least one affiliate I know, Josh Todd, has built his affiliate network, TriFoxMedia, on the HasOffers platform.
HasOffers Service Offers
Here’re the 3 grades of offers:
- Free
Up to 250,000 Clicks per Month
Free Subdomain (ie: yournetwork.hasoffers.com)
Chat and Email Support
99.5% SLA guaranteed uptime
- Pro ($99 per month)
Up to 500,000 Clicks per Month
Access to all features within HasOffers
Custom Application Domain (ie: www.yournetwork.com)
Custom Tracking Domain (ie: yourtracking.com)
Custom Branded Layout
Chat and Email Support plus 5 Phone Tickets
Data Migration of offers, advertisers and affiliates
99.8% SLA guaranteed system uptime
- Enterprise ($799 per month)
Unlimited Click Volume
Unlimited Access to all features within HasOffers
Unlimited Chat, Email and Phone Support
Advanced Data Migration of Offers, Advertiser and Affiliates
Custom Application Domain
Custom Tracking Domain
Unlimited Storage Space
Custom Branded Layout by our Graphics Team
Dedicated Server Resources for Increased Performance
Increased Storage Limits
99.8% SLA guaranteed system uptime
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Although the 250,000 clicks that the free solution may seem like a lot, you can expect to see your network hit it’s quote pretty quickly, especially if affiliates are promoting offers on social media, PPC, PPV or media buying. A fledgling network with a handful of experienced affiliates would likely hit the clickcap within a week or maybe two.
If you’re new to this, probably the free version is a good option to test drive the platform, and you’ll eventually find yourself upgrading to the professional or enterprise version as your revenue justifies the expenditure.
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So what does HasOffers do?
If you’ve used other affiliate management software, you’ll find the Web-based HasOffers to be an easy software to work with. The software has a distinctly lead generation/CPA-slant to it, so if you’re inclined toward CPA affiliate marketing, this could be an ideal solution.
With a couple of mouse clicks, you’ll be able to (more…)
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