Monthly Archives: May 2009

Friday Podcast: Online Public Relations Strategies With Ali Croft

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ali croftBeing able to effectively generate awareness for your company and your products/services is important, regardless of whether you’re a merchant,business owner, affiliate network, or even internet marketer.

I had the opportunity to invite Ali Croft on the podcast to share public relations strategies to enhance your business.

Ali leads the public relations consultancy at Just Drive Media, a PR and online marketing agency. She has about 10 years experience in the industry and most recently had been PR manager at auction site/marketplace eBay, where she led the team to a Public Relations Society of America (PRSA) Silver Anvil award for excellence in PR.

During the podcast, Ali spoke about:

  • What public relations is and why it’s important
  • Tools for monitoring your online reputation (with tools like Radian6)
  • Tips for reputation management and building your authority status online
  • How to effectively communicate during a crisis
  • Keys to building and maintaining awareness with your core audience

You can check out the podcast below:

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Affiliate Summit East 2009 Preview and Highlights

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One of the benefits of affiliate marketing is having a dedicated tradeshow/seminar each year, organized by Shawn Collins and Missy Ward. The upcoming Affiliate Summit East in New York city in July promises to raise the bar higher.

Having attended the Affiliate Summits since 2007, it’s amazing to see how Shawn and Missy have continued to raise the bar with each event. The increasing attendee numbers are testament to this.

In addition to invite industry leaders to present, the Affiliate Summit adopts a charity each show, raising donation to the worthwhile cause. The charity partner for ASE is Big Brothers Big Sisters of New York City.

The ASE will see TWO keynote sessions presented by social media specialist Chris Brogan and Help A Reporter Online (HARO) founder Peter Shankman.

In addition to the keynotes, the tradeshow Continue reading →

Is MyInternetBusiness A Scam?

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Embedded in the emails sent to this blog was an offer to “find out more” about MyInternetBusiness, a business opportunity targeted at the “Recessionaire” (someone who accumulates wealth during a recession), but is it really all its cracked up to be?

myinternetbusiness scam

First some warning signs – emails came in with a suggestion to visit an affiliate link.

Next the opt-in page lists promises of:

  • “$30k in 30 days”
  • Do Nothing Make Money
  • We do it all for you
  • Passive Income

While I’m not one to pass on a free handout, especially if some other poor sap hardworking guy is out there working his butt off to earn me $30k a month, I just have to wonder Continue reading →

Friday Podcast: Offline Promotion Strategies With AffiliateFamous’ Josh Smith

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josh smithInternet marketer Josh Smith who blogs at AffiliateFamous.com, has a unique background, having operated an online retail operation while he was still in school, before dabbling in affiliate marketing in 2006.

In 2007, he divested his retail businesses, taking the plunge into affiliate marketing.

Along with his experience in operating a business, he’s also skilled at copywriting and has done a number of offline promotion campaigns to generate leads for his affiliate marketing efforts.

I invited Josh on the Friday Podcast to talk about his strategies in building up his retail business which sold products on eBay, Liquidation.com, Overstock, Amazon, and even flea markets.

Having to deal with physical inventory has taught him the importance of managing his cashflow and he shares a number of these techinques during the podcast.

He also talks about the business management aspects of starting and growing your online business, together with the related topics of his copywriting influences and various offline promotion campaigns he’s worked on (which he affectionately calls “Chaos Marketing”).

Check out the Friday Podcast:

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Affiliate Networks Explained

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Over the course of a week, I receive emails with the same questions multiple times, regarding getting started with affiliate marketing.

While promoting ebooks or digital products is one of the first options that new marketers will choose to follow, especially if they’ve bought the same ebook themselves, it can be a fairly difficult tasks to compete against other new and experienced marketers who have the same idea.

Focusing on lead generation or CPA affiliate marketing (cost per action) can be an alternative to entering pay-per-sale affiliate marketing.

I’ve compiled a list of the CPA networks I’ve worked with in a new section “Affiliate Marketing Review” which I’ll be updating when necessary.

If you’ve other questions regarding CPA marketing, or affiliate marketing, you can post them in the comments below.

Check out: Affiliate Network Review

Friday Podcast: Affiliate Marketing Success Strategies with Smaxor

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SmaxorJason Akatiff, most well-known by his online moniker Smaxor, is a former blackhat SEO affiliate turned CPA network owner. With his experience as an affiliate and owning and operating the Ads4Dough CPA network, Jason has a wealth of experience in helping new and experienced affiliates succeed.

As a self-taught programmer, Jason had one of his first websites hacked into and as he studied what had happened, he picked up blackhat SEO skills, which eventually led him to learn to dominate search engine results for various keywords, using techniques like cloaking and auto-generated pages.

About a year ago, he bought struggling affiliate network Ads4Dough off the Sitepoint forum and has grown the network successfully within a year.

I invited Jason on the Friday Podcast to share some of his experience as an affiliate and creating a successful network run by affiliate managers who are in most cases, successful affiliates themselves.

We talked about:

  • Why affiliates should learn a programming language and resources they should check out
  • Why and how he’s switched his business model from building sites to buying traffic for his websites
  • How affiliates can use his “project partners” strategy to grow and scale their business
  • Why money management is an important issue and how to better manage it
  • Understand how and why CPA offers are cross-publishing and syndicated across multiple networks
  • What is a CPA “exclusive offer” and the type of development that goes into it
  • Ads4Dough’s focus on affiliate development and an update on their earlier announcement to look at a 1-week training workshop in San Diego
  • Should you be concerned about affiliate managers looking at and copying your affiliate campaign?
  • Ads4Dough’s shift to a demographic-targeted marketing approach

Check out the Friday Podcast below:

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