Monthly Archives: August 2008

Friday Podcast: Starting and Growng Your Internet Business With Andrea Yager

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Andrea YagerJerusalem-based Andrea Yager is a 8-year internet marketing veteran – who’s tried out many internet marketing strategies during her time starting up and operating various online and offline businesses.

A little different from the typical question-and-answer format, this edition of the Friday Podcast had us discussing and at times debating issues like:

  • Whether you employ a “day trader” or “long term stock investor” approach in your online business
  • Whether a product or it’s marketing campaign is more important
  • Market share vs Mind share – which is more important
  • Internal credibility vs external credibility for branding and reputation

Andrea also relates how she first got started online, and about her “20 Ways To Make Money Online” project.

You can check out the content-filled 65 minute podcast at:

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The “20 Ways” series isn’t sorted into a single category, and the best way to access it is to visit her blog at:

-> Get Started Today Online

Do You Get A Gold Medal In The Business Olympics?

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Longevity is the name of the game if you want to be in business on the internet for the long term. With that, scraped content affiliate sites, blogs republishing RSS feeds verbatim, mashups recycling content from Wikipedia, can expect short term traffic, but seriously, who is going to go back to one of these sites?

It’s important to look at long-term strategies to get your business on a solid foundation. That is, if you don’t want to find yourself scrambling from one rock to another, as your “empire” sinks into the sand.

Let’s look at some ways to build up personal credibility, especially in the vastness of cyberspace, where a billion websites are calling out for attention.

credibility

Here are some essentials that every website should possess:

  • Background and Biographical information

At the least, you need an “About” or “About Me”, “About Us” or “About Andrew” / “About (insert your name)”. And having text like “This is an example of a WordPress Page” doesn’t count either.

People want to read and possibly do business with people they know. And “knowing” goes beyond a run-of-the-mill “XYZ Inc is a leading Fortune 500, Inc Hot 100 Tech Startup”.

Pfft. These awards carry some weight, but if you take a second to think about some of the leading tech companies like Dell, Apple, Microsoft, the names Bill Gates, Michael Dell, Steve Jobs come to mind. Personalization if not just a “strategy”, it should be the cornerstone of your success if you want to succeed online.

Going beyond a mention of yourself the person, going a little deeper to Continue reading →

Breaking Out Of The “One Trick Pony” Mindset

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Shawn Collins has posted the seminar track presentations from Affiliate Summit Boston at the Affiliate Summit Blog, providing a wealth of resources and information for those in affiliate marketing as well as internet marketing.

pony

Going through the various topics, it’s easy to add more tools to your marketing arsenal. At the same time, it will be prudent to avoid falling into the “one trick pony” pitfall.

What does this pitfall involve? Given that the content comes from some of the brightest lights in the internet industry?

Falling into the trap of seeing and then believing that a buzz technology, whether it’s twitter, seesmic, SEOQuake, or some other keyword, analytics or social media tool is going to transform your business.

Is one technology, or a handful of technologies or “tricks” going to transform your business? Continue reading →

Friday Podcast – Affiliate Income Strategies With Jeremy Palmer

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jeremy palmerIn the affiliate marketing industry, top affiliate Jeremy Palmer ranks as one of the nicest and most competent people.

Earlier this year, I had a great Friday Podcast session with Jeremy and invited him back for another chat.

He’s recently launched 2 new projects (one of which isn’t officially launched yet).

During our conversation, we talked about:

  • Generating long-term income from your affiliate sites
  • Creating “thick” (as opposed to thin) affiliate sites
  • How to invest in your niche to maximize your success and profit
  • How to create sticky and compelling sites
  • And too much great stuff to list here…

Here’s the podcast link:

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Here are the resources Jeremy mentions:

Is Your Internet Business A Slave To Technology?

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I was talking to Andrea Yager earlier about the value of Twitter to marketers and whether it was “life changing”.

I think there’s certainly things that will be life changing, these include oxygen, water and food.

The litmus test of whether something is “life changing” is whether you could survive without the item before, and whether the absence of the item or service, means your business can continue surviving.

The definition is pretty loose, but I have a feeling that businesses can continue surviving without iPhones, MacBooks, Twitter or many of the new products and services out there.

So are businesses slaves to technology?

trapped

Rather than go into a philosophical discussion of whether your business will collapse without email, or if you lost the use of a cell phone permanently, here are some essentials for Continue reading →