Monthly Archives: February 2008

The Affiliate Summit Las Vegas Survival Guide

las vegas

With the Affiliate Summit just days away, here’re a few pointers especially if it’s your first time to the summit:

  • Vegas Throat: Specific to Las Vegas, you will lose your voice very easily if you don’t take care of your throat. The dry desert air creates a lot of static electricity, it also dries out your throat and you’ll find yourself losing your voice at the end of day 1 or day 2 if you don’t drink enough liquids or take throat lozenges to give your throat a break. Also worth trying a a honey drink at the end of the day (real honey, not that cheap honey-flavored sugar syrup typically sold at grocery stores). I’m bringing a herbal throat syrup that I expect will do wonders (known in Chinese as “Nin Jiom Pei Pa Koa”.
  • Camera/Video Camera/Flip Camera: Do the touristy thing and take lots of photos during the summit. Better yet, take lots of pictures with people so you can remember what they look like. It’s fairly safe to assume that 90% of bloggers will look NOTHING like what their avatar looks like. (present company included).
  • Business Cards: Yes, the reciprocity thing takes place. I give you my card, you give me your card. Generally a great practise, although if you live in the US, you can expect to get lots of follow up calls over the next week. The most important thing about collecting business cards is to follow up within a week after the summit, something that Stephanie Agresta (AKA Internet Geek Girl) is great at. On another note, if you’re like me and collect a couple of hundred business card each year, be sure to carry a pen and scribble “ASW08” on the back of the card, especially after you put it in the huge pile in your office later.
  • It’s COLD: Expect a low of 32 deg F according to the weather forecasts, so bring a heavy coat if you get chilly.
  • Networks ahead of the summit: Contact people and companies you’d like to meet, especially if you go through the exhibitors list, or if you know that a particular affiliate or blogger is headed over. Some of the people I’m looking forward to meeting: Heather Paulson, Stephanie Agresta, Sam Harrelson, James and Arlene Martell, Jim Lillig, NeverblueAds’ Samantha Brachat, Revenuewire CEO Geordie Carswell. I talk to many of these folks on a daily basis, but it’s always great to meet up in person.
  • Take the shuttle bus: If you’re not in a great hurry, the shuttle bus at the airport costs $7 and goes to the major hotels. The taxi ride costs $20 and is a whole lot faster, but you’ll not see as much of the Strip as you would from the bus.
  • Plan your schedule: There’s lots of exciting stuff going on at the summit at any single point in time, so you need to work out a schedule of where you want to be at what time. Else there’s a good chance you’ll miss a meeting or miss a workshop session because you were out on the show floor talking to people.
  • Get enough rest: With the summit lasting three days, it’s not too bad. But by the morning of day 2, you’ll start to see people dragging themselves along, or mysteriously disappearing in the afternoon to catch some rest. If you rest up on Friday and Saturday, you should have enough energy to last through the event (even with some parties going on till 4am…)
  • ***Most important***: Have a goal and an agenda in mind: Are you at the summit to check out a specific affiliate/CPA network? Visit their website, talk to other affiliates before you attend the show. Are you there to network with a particular individual or company? Visit their blog, find out if they haunt a specific forum and read their posts there. If I were an affiliate manager, and if I was motivated to recruit new affiliates, I’d compile a “hit list” of the top 50 (or if I was really motivated top 100) affiliates, I’d visit their blog or website, and check them out, make some notes. Contrary to popular belief, just having ONE canned presentation doesn’t cut it. Sad to say, but going to every booth and being told “we have the highest payouts, and we have many exclusive offers” makes for quite the yawn-fest. I think being able to present your product and your network in a unique fashion, helps pique the interest of experienced affiliates who’re already have accounts on 10 other CPA networks. So please, have a little pow-wow before heading to the summit, figure out a plan of attack that goes beyond “highest payout, exclusive offers” and you will definitely hook more than your fair share of super affiliates.

Does anyone have other advice?

las vegas

$4,995 Prize In The Affiliate Version Of The Fast and the Furious

One of the little-known events at the Affiliate Summit in Vegas next week is that there’ll be a competition with a first prize worth $4,995 being given out. I am pretty surprised that as of the last update, there’s only 4 (yes, FOUR) participants in the running for this prize.

If a 20% (1 in 5) chance of winning a $5,000 prize (and an opportunity to contribute to a worthwhile cause) doesn’t excite you, I’m not sure what will…

Enter the Great Affiliate Road Rally, where you get to race against other Affiliate Summit West attendees for a chance to win a booth at the Affiliate Summit East tradeshow/seminar Aug 10-12 in Boston, MA.

Yes, the prize is transferable, and I’ve got word from Affiliate Summit co-founder Shawn Collins that a second and a third prize might be added too.

It’s a “bring your own car” (BYOC) competition, so you can pick up a remote controlled car at Target, Wal Mart or order it from an online retailers like Amazon or a RC specialist.

The event will be held indoors, so only electric cars will be allowed and it’ll be conducted in the same room as the keynote address (seating capacity of about 1,000…!), so you can expect a pretty big room.

To separate this from being a pure drag race, Shawn says he will fiendishly set up obstacles along the race route, so it’s not just a matter of getting a F1 car or a Nissan Skyline and hitting the throttle as hard as you can.

I’ve noticed that Affiliate Summit founders Missy Ward and Shawn Collins have gone all out to raise funds for a selected charity at every event and this Affiliate Summit is no different.

The beneficiary is the Starlight Starbright Children’s Foundation. Great Affiliate Road Rally participants can make a minimum donation of $100 at the Affiliate Summit link to Starlight to secure your entry.

I have my pit team already putting one of my cars through its paces…

bianca wee

Pit mechanics Bianca Wee putting the car through its final paces

So my team and I will Continue reading

Friday Podcast: A Wide Open Market For Software Affiliates – Revenuewire’s Geordie Carswell

revenuewire geordie carswellPromoting software as an affiliate marketer can be very lucrative, as Revenuewire CEO Geordie Carswell (right) explained during our Friday Podcast discussion.

With some affiliates racking up between 800 and 1,000 sales a day and with payouts of about $25 per license, that adds up to about close to a cool $1 million in gross commissions each month.

And the good news is that the software market still has a lot of room for growth.

During our discussion, Geordie went into detail about:

  • How to evaluate software products to promote
  • Create an effective marketing campaign that will maximize your profits
  • Promoting digital products using PPC (pay per click traffic) vs SEO (search engine optimization)
  • PPC tactics that the affiliate big dogs use that you may not be aware of yet
  • Comparing the Google Search network vs the Content network

Geordie is one of the most savvy PPC marketers I have come across and it was great to get the PPC tips from him and a wealth of information about getting started as a software promoting affiliate.

Check out the Friday podcast below:

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Note: Revenuewire will hold it’s official launch at Affiliate Summit West in Vegas next week. Geordie and Revenuewire team members will be at the booth in the tradeshow hall.

Also check out:

–> Revenuewire

–> The Revenuewire PPC Blog

Just Launched Website Monetization Service Via Product Placement

tino bunticI got an email from Tino Buntic (right), founder of the 2000 Bloggers project which went pretty viral last year that he’s just launched PlaceMyProduct.com.

PlaceMyProduct is a product placement service where advertisers will bid auction-style to buy adspace on your website.

Canada-based Tino has assembled a team to help with the project and it launched on January 28th, 2008.

place my product

There is a product placement marketplace where Continue reading

Dealing With Internet Marketing “Failure”

I’ve discovered that one of the biggest obstacles and causes of procrastination, especially when it comes to new and experienced internet marketers starting a new project is fear.

What type of fear?

Besides your every day “I don’t know how to do the technical aspect” (solution: go hire a programmer), or “I don’t have money” (solution: find a partner who will put in the funding, while you put in the sweat equity, or do a cash advance/take a payday loan) , the biggest fear is the fear of failure.

fear of failure

I think this goes beyond internet marketing and into the realm of entrepreneurship.

As a business owner, you need to realize that you are responsible for your businesses success or failure.

If you continue to see the cup as “half empty” rather than “half full”, or better yet, as a glass that will be filled with water soon, your mindset will influence how confident you are, and the actions you take.

If you want to look at a picture of confidence, go read my buddy Amit Mehta’s SuperAffiliateMindset blog.

One of the secrets to success I got access to during my days as a business newspaper report is Continue reading

Social Networks Part 3: How To Maximize Your Facebook Application’s Profit Potential

In the final part of our interview, Jason Bailey (AKA Chickenhole) and I discussed how to maximize your application’s profit potential by incorporating some tips during the development, marketing and monetization phases.

We talked about the criteria a successful FB App MUST incorporate to ensure that it takes on a life of its own through viral distribution.  We also talked about how you get started, especially if you don’t have any programming skills.

If you are already developing a Facebook Application, you will want to know about the free application hosting with programming functions. This is especially critical because successful Facebook applications could have 500,000 or more daily active users a day.

To access this massive 45-minute recording, you should add the $uperRewards application.

After you have added it, you can submit your application to join the $uperRewards Developers group.

The developers group will also contain tips on application design and game mechanics and ideas for incorporating the $uperRewards application into your application and increase your monetization.

Current Facebook Application owners who have added $uperRewards have reported up to a 20 times increase in profit since adding the application.

As we are manually reviewing each application, it may take up to 48 hours to approve your application.

Here are the links:

–> $uperRewards Application

–> $uperRewards Developers Group