Monday Question: The Death of Blogging and Long Term Business Growth December 10, 2007
Posted by Andrew Wee in : Internet Marketing , 1 comment so farI got a short and sweet question today “Is blogging dead?
I was planning to start a blog, but I heard that I should create and optimize a Facebook profile instead.
What’s your advice?”
-
That’s an interesting question and let me do my best to you an interesting answer.
If you read Stephanie Agresta (AKA Internet Geek Girl’s) post “Blogging is not dead (but I am really busy)“, you’d realize that like a lot of popular bloggers (eg. Sam Harrelson, Wayne Porter, Jim Kukral and Co), Steph has reduced the frequency of her “long form” (eg. Wordpress blogging), in favor of micro-blogging (eg. Twitter and it’s companions).
So blogging is not “dying” nor will it “die” anytime soon.
The significant issue at hand is to get a grip on your long term business growth.
Are you being overly tactical – looking at the micro level of your business – whether you should set up a squidoo page, a hubpage, a facebook profile, throw up a social community site…
When really you need to be more strategic in nature!
If you need an analogy – strategic or being long term-focused means looking at the forest, and fashioning a master plan.
Being tactical means you’re looking at an individual tree and trying to optimize it. Taking care of the day-to-day. so to speak.
Don’t get me wrong, you NEED to be tactical in nature when you’re going into a new niche and building up your skills, but you shouldn’t be (more…)
Popularity: 5%
Friday Podcast: Breaking Into New Niches December 7, 2007
Posted by Andrew Wee in : podcasts , 2 commentsWhether you’re a merchant/product owner or an affiliate, you’ll inevitably break into a new niche at some point.
So one of the questions you’ll need to answer in order to succeed is: “How can niche sites tackle the challenge of content creation, especially if they are in a new area? More importantly, how do they monetize effectively?”
We tackle this quesiton in the Friday Podcast.
Here’re the notes:
Tackling fear of the unknown.
Understanding the problems (also known as opportunities) in any new market is key.
-Cost/performance – fees are based on amount of weight lost. program to lose 10lbs might cost a thousand dollars. that’s $100 per lb. lucrative?
-Weight management sites are the one of the best examples of membership sites. friend Rachel Rofe has a great site and has been profiled by magazines.
-Long term effects
-Mood swings, depression – biochemical balance
Visit forums, blogs and content sites in your chosen area and figure out the burning questions people are facing. Compile a list of the top 50 problems/questions and answer them – that will form the basis of your search engine AND human friendly content.
-Document the process
-Buy weight loss for dummies or atkins diet for dummies, visit wiki, head to google news.
As internet marketer, information is your most significant weapon.
Use it to your advantage.
Popularity: 6%
Related posts
Text Blog feed
